Communication theoretical course

This analysis also attempts to discover the effectiveness of reflective writing in an IC theoretical course at the investigated institution, thereby proposing some recommendations to the reflection pedagogy currently employed at the university.

15p meyerowitz 25-12-2021 8 0   Download

This essay reviews the course of consumer behaviour analysis, a research programme that employs the findings and principles of behavioural research toelucidate consumer behaviour and marketing management. Although attempts have been made from time to time to integrate a behaviour analytic perspective intomarketing research, the tendency has been to concentrate on the potential contribution of operant psychology to managerial practice rather than to examine the potential of behaviourism to provide a theoretical basis for marketing and consumer research. ...

25p camnhung_1 07-12-2012 112 13   Download