Competitive dynamics

From where is S brand growth coming? Determine the sources of volume due to: brand switching increased/decreased category consumption lost/new category buyers Did S Product Line contribute to overall category growth? What are the switching dynamics between “S” and other leading brands in the Category? With which competitive brands does “S” show the greatest interaction? What implications did volume switching and altered category consumption have on consumer purchase dynamics for “S”? What are the sources of volume for the other leading Category brands? Particularly Ke...

122p ellisatran 24-07-2013 124 28   Download

Lecture "Marketing management - Chapter 11: Competitive dynamics" Expanding the total market, new ways to use a brand, market challenger strategies, general attack strategies, market follower strategies, niche specialist roles, maintaining a market advantage,... And other contents.

29p bautroibinhyen11 03-01-2017 46 4   Download

The objectives of the study are therefore: (1) to apply the concept of the dynamic capability perspective to the IT–competitive advantage research in order to explicate the strategic role of IT in attaining competitive advantage; and (2) to examine the antecedent capabilities and competences that may lead towards developing adaptive IT capability.

274p runthenight04 02-02-2023 9 3   Download

Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

5p guineverehuynh 22-06-2020 37 0   Download

As more and more firms start to do business internationally, multinational rivalry1 has naturally emerged as a field of interest among researchers in different disciplines (Ghoshal, 1987). Consequently, a large body of work has explored topics such as market entry (Buckley & Casson, 1998; Davis, Desai, & Francis, 2000), foreign direct investment (FDI) (Graham, 1990; Knickerbocker, 1973) and technology diffusion (Gupta & Govindarajan, 2000; Kim & Kogut, 1996) of multinational enterprises (MNEs).

206p mualan_mualan 25-02-2013 65 8   Download

In the past three decades, due to significant liberalization and privatization the entire telecommunications industry has become a dynamic service industry subject to increasing competition with huge growth potential. (Graack, 1996). In recent years, in some Asian countries the number of mobile subscribers even passed the number of fixed-line subscribers (Fink, Matto, & Rathindran, 2003). Hence, the strategic behavior of telecommunications companies has attracted so much attention in recent years, both in the academic literature and in the popular press.

20p quanghao1991 26-08-2012 90 9   Download

Explain the internal context of strategy. Identify a firm’s resources and capabilities and explain their role in its performance. Define dynamic capabilities and explain their role in both strategic change and a firm’s performance. Explain how value‑chain activities are related to firm performance and competitive advantage. Explain the role of managers with respect to resources, capabilities, and value‑chain activities.

19p mikannatsume 27-03-2011 203 14   Download

Understand what a strategy is and identify the difference between business-level and corporatelevel strategy. Recognize the difference between a fundamental and a dynamic competitive advantage. Describe the determinants of competitive advantage. Understand why we study strategic management.

18p mikannatsume 27-03-2011 205 25   Download