Consumer Analysis

Part 2 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: data analysis and results; respondent profile; results of the multiple regression analysis; eliminating bias; checking for moderator variables; antecedents related to price and quality; demographic variables; managerial implications; limitations and suggestions for future research;...

75p giangmacvien 22-06-2024 2 1   Download

This study employs the Stimulus-Organism-Response theory in consumer behavior research to investigate the decision-making process of consumers regarding Buy Now, Pay Later (BNPL) services. Data from 348 university student questionnaires were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings highlight the significantly mediating roles of emotion and cognition in shaping trust during the pre-purchase process, ultimately influencing consumers’ intentions to adopt BNPL services.

12p leminhvu111 07-06-2024 1 0   Download

The study "Using data envelopment analysis (DEA) to evaluate performance the top FMCG companies: A case study in Vietnam" is divided into five components. The first section provides an overview of the research background, motivation, purpose, objects, and scope. The second component presents the data-envelopment analytic research on performance evaluation.

8p tonhiemm 07-06-2024 3 1   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook "Handbook of sustainable travel" gathers distinguished researchers on travel behavior from a variety of disciplines, to offer state-of-the-art research and analysis encompassing environmental, traffic and transport psychology; transport planning and engineering; transport geography; transport economics; consumer services research; environmental sociology and well-being research.

342p giangdongdinh 28-05-2024 4 1   Download

Software testing is traditionally seen as a difficult and time consuming activity that is hard to embed in the software development process. This book provides a different view. It explains to stakeholders how testing can add value to software development and doing business, and provides the tester with practical information. TestGoal is not just another methodology. Several good testing methodologies exist. But, like any other profession, also testing encompasses more than the simple application of a methodology.

402p zizaybay1103 29-05-2024 2 2   Download

The main research purpose of this article is to sort out consumer information without specific personal data and use the target company’s neural network risk control decision model which is based on the risk scoring trajectory. We find the main interpretation variables, and then verify the direction and extent of the target’s influence to verify empirical results and help the target company make a correct decision analysis on the credit applicants’ loans.

13p dathienlang1012 03-05-2024 2 0   Download

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

The study comprises following objectives: Understanding the concept of GST, performing Impact analysis of GST on multinational companies, to study the change in taxes on import and export, to study interest of foreign companies in the Indian market after GST implementation.

6p longtimenosee10 26-04-2024 3 1   Download

This research includes associative research that connects two or more variables, namely the independent variable (Product, Price, Distribution, Promotion) and the dependent variable (Purchasing Decision).The population in this study were consumers in the Palembang region. The sampling technique is the accidental sampling technique. The number of samples taken 100 respondents. The data needed is primary data while the method of data collection uses the questionnaire method. The analysis technique used is multiple linear regression, f test and t test.

7p longtimenosee10 26-04-2024 3 1   Download

The aim of this paper is to identify challenges/tasks for community managers resulting from special characteristics of generation Z members and their behaviour on social media. As well as literature review, a survey was conducted among 233 students - representatives of generation Z.

8p longtimenosee10 26-04-2024 3 1   Download

Ebook "Accelerating new food product design and development" addresses innovation in developing new products with a focus on challenging the status quo, changing how we think about our work, and adapting to meet the business needs. The authors provide unique perspectives based on their personal experiences to the challenging world of new product development.

381p ladongphongthanh1008 22-04-2024 2 1   Download

The paper presents the results of a study devoted to the analysis of the criteria for the success of graduates in information management of educational system for supply chain. The relevance of the study is dictated by the increased interest of universities to the success of their graduates, which is associated not only with positions in the prestigious world ranking of QS Top universities, but also with problems of managing the competitiveness of universities and communications with potential consumers of educational services.

13p longtimenosee09 08-04-2024 2 0   Download

The article discusses the ways to improve the efficiency of enterprises and organizations in a constantly changing and competitive environment. They analyzed the approaches to the definition of "lean production". They clarified the concept of “production systems” for regional economic entities. They analyzed the factors limiting the effective implementation of lean production tools in enterprises and organizations.

6p longtimenosee09 08-04-2024 1 1   Download

The study "Apples supply chain strategy influence on the consumers to buy apples products" aims to analyse the power of electronic word–of-mouth (eWOM) on supply chain procedure for trust and its impact on buying the interest of iPhone smartphones among customers. This research used the descriptive method and PLS path analysis. The population in this research was all consumers who are in the Bandung Electronic Center (BEC) with samples collection using an iteration formula.

8p longtimenosee07 29-03-2024 9 2   Download

This study aims to show how analysis of such inventory and their demand popularity could be used to install small batch capacity, applying a make to order policy in the FMCG industry for non-popular items. Supply chain managers may also transfer finished goods and move single units of finished goods from an opened carton between retail outlets and warehouses before applying a make when zero policy to reduce and eliminate such unsustainable practices.

6p longtimenosee07 29-03-2024 4 1   Download

This study aims to explore the perception of consumers towards the benefits and challenges of organic food consumption. For that purpose, a semi-structured interview was conducted with three organic food consumers in Tanjung Malim, Perak and data were analysed by using thematic analysis. The findings confirmed “healthiness” and “green environment” as the benefits of organic consumption, while “high price” and “the lack of organic food availability” were described as the challenges in organic food consumption.

5p longtimenosee06 27-03-2024 6 1   Download

The current research intends to analyze the implications of three aspects of supply chain integration (SCI) on three types of firm performance (FP) from the organizational capability (OC) context. The analysis examines the associations between internal integration (II), consumer integration (CI), supplier integration (SI), supplier-oriented performance (SOP), market-oriented performance (MOP), and financial condition from the organizational capacity point of view, based on the data of 670 firms in Indonesia.

9p longtimenosee06 27-03-2024 3 2   Download

The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8.

6p longtimenosee06 27-03-2024 1 1   Download