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Consumer involvement
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Rapid urbanization that lead to busier lifestyles with longer work hours has increased consumer demand for convenient restaurants. Since Indonesia has a large Muslim population, this research aims to find out the demand for halal certified restaurants by analyzing the influential factors involved in consumer decision to patronize halal certified restaurants based on the Theory of Planned Behavior.
13p
longtimenosee10
26-04-2024
2
1
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This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.
9p
longtimenosee10
26-04-2024
3
1
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The novelty that this paper identifies relates to the reduction of cost volatility in the global supply chain. This novelty is further seen in the proposition that blockchain can achieve this objective. Blockchain’s distributed ledger framework achieves improved inventory control, improved demand forecasting, and more efficient just-in-time productivity as factors to reduce cost-loading in the global supply chain.
10p
longtimenosee06
27-03-2024
3
2
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The main purpose of the study is the find which type of reviews affects the consumer goods purchase intent. This study portrays about the shift in the pattern of online shopping and stresses on factors that can help in entrusting confidence in customers who purchase consumer goods over the web. Vietnam is known as a growing economy that has embraced internet for constructive purposes. The recent study is empirical in nature. It involves a sample size of 358 respondents that has been collected through a structured questionnaire.
7p
longtimenosee04
06-03-2024
6
0
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Ebola virus disease (EVD) also known as Ebola hemorrhagic fever is a severe contagious disease affecting humans, non-human primates and some domestic species (e.g. pigs). While fruit bats are considered as a natural reservoir, the involvement of other species in the EBOV transmission cycle is unclear, especially for domesticated animals.
10p
vikissinger
21-12-2023
6
2
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Ebola virus disease (EVD) also known as Ebola hemorrhagic fever is a severe contagious disease affecting humans, non-human primates and some domestic species (e.g. pigs). While fruit bats are considered as a natural reservoir, the involvement of other species in the EBOV transmission cycle is unclear, especially for domesticated animals.
10p
vikissinger
21-12-2023
6
1
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Ebook Moralizing the corporation: Transnational activism and corporate accountability - Boris Holzer
Ebook "Moralizing the corporation: Transnational activism and corporate accountability" examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestlé, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours.
181p
tuongnhuoclan
28-11-2023
6
2
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Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...
84p
tuongnhuoclan
27-11-2023
8
5
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Ebook "Information and communication technologies in tourism 2015: Proceedings of the international conference in Lugano, Switzerland, February 3-6, 2015" covers the most significant areas contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-tourism.
855p
loivantrinh
29-10-2023
5
2
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Consumers wish to have a wide range of foods that are nutritious and flavorful with long shelf life without added preservatives. The objective of this research work was to study the effect produced on whole wheat bread by using natural sourdough starter culture.
10p
viisac
23-09-2023
5
1
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Cerebral vein thrombosis is increasing in young adults. Although oral contraceptive pills increase the risk of cerebral vein thrombosis, relatively high brain venous involvement is rare when oral contraceptive pills are consumed for a short duration.
4p
vigamora
23-05-2023
2
2
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This thesis bridges a gap in extant research by examining key factors that play a role in behavioral grocery shopping routines following minor and major disruptions. The present research involves two interrelated investigations incorporating mixed methodologies (Cresswell, 2003). The primary research objectives of the present thesis are: To model how consumer routines are established and maintained over time (i.e., model of routinization); and to investigate the impact of no, minor, and major disruptions on routinized grocery shopping behavior.
310p
runthenight04
02-02-2023
4
2
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Fermented foods are staples of the human diet and fermentation process has been used by humans for thousands of years. The preparation of fermented foods was performed in the past without knowledge of the role of microorganisms involved. Nowadays, fermented foods, due to their proclaimed health benefits for consumers, are becoming increasingly popular.
11p
viferrari
29-10-2022
2
2
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Chapter 6 - Source, message, and channel factors. After completing this unit, you should be able to: To study the major variables in the communication system and how they influence consumers' processing of promotional messages, To examine the considerations involved in selecting a source or communicator of a promotional message, To examine different types of message structures and appeals that can be used to develop a promotional message,...
18p
runordie9
27-09-2022
14
7
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The aim of this research is to gain an in-depth understanding of the role of extended family members in family decision-making in the context of a high-involvement purchase in an emerging economy. A high-involvement purchase involves a positive and strong engagement for consumers and thus requires that the purchaser devotes more time, thought, energy, motivation and other resources to the purchase process (George & Edward, 2009; O’Cass, 2000).
277p
runordie3
06-07-2022
7
1
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This study aims to measure Vietnamese instant oats packaging elements and its influences on Vietnamese consumer’s buying intention. A quantitative research was conducted using an online survey to collect primary data for hypothesis testing. The questionnaire was transferred successfully to 147 respondents. The findings indicated the positive relationship between packaging elements (i.e. graphic, structural and verbal attributes) and consumer purchase intention. The moderation role of involvement level to the interaction of visual elements and purchase intention was also proved in this paper.
10p
alucardhellsing
04-05-2022
18
2
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Lecture Consumer behaviour: Lecture 05 Perception, Learning and Memory learning objectives: Understand the nature of perception; Understand the different steps involved in information processing; Be aware of the implications of perception for retail, brand and communication strategies.
24p
tomjerry003
03-11-2021
14
3
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Lecture Principles of Marketing: Lesson 28. After completing this section, you will understand the knowledge about interdependent organizations involved in the process of making a product or service available for use or consumption by the consumer or business user.
60p
bachtudu
30-09-2021
19
4
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The industrial sector is consuming 35% of the total energy production in Pakistan. Furthermore, many emphases are given in this domain during the past few decades. Energy crises have incredibly influenced the industrial sector which affects the country’s economy directly. Electricity saving is possible in the industrial sector by using techniques of energy management (EM). By using this technique, we can save enough energy that will offer financial and conservational help in upcoming.
7p
caygaocaolon11
18-04-2021
18
2
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Chapter 4 - Motivation and values. When you finish this chapter you should understand why: It’s important for marketers to recognize that products can satisfy a range of consumer needs; the way we evaluate and choose a product depends upon our degree of involvement with the product, the marketing message, and/or the purchase situation; our deeply held cultural values dictate the types of products and services we seek out or avoid.
34p
tradaviahe17
17-03-2021
9
1
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