Consumer Personality

Part 1 of ebook "Consumer brand relationships: Meaning, measuring, managing" provides readers with contents including: love and brand relationships; role of brand love in consumer brand relationships; personality and social groups, and brand relationships; product type and personality in brand relationships;...

184p giangmacvien 22-06-2024 2 1   Download

The main research purpose of this article is to sort out consumer information without specific personal data and use the target company’s neural network risk control decision model which is based on the risk scoring trajectory. We find the main interpretation variables, and then verify the direction and extent of the target’s influence to verify empirical results and help the target company make a correct decision analysis on the credit applicants’ loans.

13p dathienlang1012 03-05-2024 2 0   Download

Financial technology brings many benefits to consumers such as consumers having many choices of products and services, saving time and costs, and flexible shopping time and space. Besides, financial technology also brings a number of risks such as the risk of personal information disclosure, financial risks, etc. From there, the article offers some solutions to limit risks that fintech brings to Vietnamese consumers.

9p dathienlang1012 03-05-2024 3 0   Download

According to Hayashi et al. (2014), delivery service significantly affects the success of online shopping. Today, the quality of life is enhanced and personalized, consumer demand for saving time and upgrading shopping facilities through online purchases of ever-expanding food products, so the satisfaction of customers buying food with last-mile delivery service on e-commerce platforms in Vietnam becomes an important issue that businesses should focus on.

6p zizaybay1101 09-05-2024 9 2   Download

This study focuses on the Thai market and aims to explore the factors influencing Thai consumers’ purchase intentions towards e-books, providing valuable insights for developing the e-book market in Thailand. Through a questionnaire survey and data analysis, the study investigates the impact of personal factors, perceived usefulness, perceived ease of use, and social factors on consumers’ purchasing decisions.

14p viellison 06-05-2024 1 1   Download

The main conclusions of research is the responses of the research sample varied to the variable of brand sincerity by the sense of joy when dealing with that brand in addition to the benefit of its use. The key recommendations is marketing managers should take an interest in the idea of brand personality because it helps to differentiate the mark by developing the consumer's emotional aspects. Keywords— Brand P

11p longtimenosee10 26-04-2024 3 1   Download

The purpose of this research is identifying the effect of these concerns on accepting the new products. This research is practical in terms of purpose and is exploratory survey in terms of methodology. The tool of gathering the information in the stage of identifying the components of personal concerns of consumers is interview and in the stage of testing the hypothesis of research is questionnaire. The population of this research includes consumers of cosmetic product of Payoon trading company.

10p longtimenosee10 26-04-2024 1 1   Download

Ebook "Accelerating new food product design and development" addresses innovation in developing new products with a focus on challenging the status quo, changing how we think about our work, and adapting to meet the business needs. The authors provide unique perspectives based on their personal experiences to the challenging world of new product development.

381p ladongphongthanh1008 22-04-2024 2 1   Download

Ebook "Handbook of maleic anhydride based materials: Syntheses, properties and applications" provides a comprehensive overview of maleic anhydride chemistry and applications from the professional perspective. With chapters written by leading R&D scientists from the chemical industry, and edited by the Vice President and ASI Technology Chief at Ashland Specialty Ingredients (ASI), Dr. Osama M. Musa, readers will find a unique perspective and summary of the latest advancements in the field of maleic anhydride science.

642p lamquandat 28-12-2023 5 2   Download

Part 1 of ebook "Advertising account planning: A practical guide" provides readers with contents including: Chapter 1 - What is account planning; Chapter 2 - Situation analysis; Chapter 3 - Understanding the customer; Chapter 4 - Defining the target market; Chapter 5 - Defining the benefit; Chapter 6 - Brand personality;...

84p tuongnhuoclan 27-11-2023 8 5   Download

Continued part 1, part 2 of ebook "Bank strategy, governance and ratings" provides readers with contents including: the information content of sovereign watchlist and outlook - S&P versus Moody’s; errors in individual risk tolerance; attitudes, personality factors and household debt decisions - a study of consumer credit; the business of clearing cash equities in europe: market dynamics and trends;

175p tuongnhuoclan 27-11-2023 12 5   Download

Part 1 of ebook "Focus on personal finance: An active approach to help you achieve financial literacy (5th edition)" provides readers with contents including: personal financial planning in action; money management skills; taxes in your financial plan; financial services, savings plans and payment accounts; consumer credit advantages, disadvantages sources, and costs; consumer purchasing strategies and wise buying of motor vehicles;...

286p tuongnhuoclan 27-11-2023 12 6   Download

Part 1 of ebook "Business and personal finance" provides readers with contents including: planning personal finances; banking and credit; investing financial resources; personal financial planning; finances and career planning; real estate and other investments; the finances of housing; consumer purchasing and protection;...

398p tuongnhuoclan 27-11-2023 10 5   Download

Ebook "Accounting for tastes" provides readers with contents including: personal capital; preferences and values; de gustibus non est disputandum; a theory of rational addiction; rational addiction and the effect of price on consumption; an empirical analysis of cigarette addiction; the economic way of looking at life; a note on restaurant pricing and other examples of social influences on price;...

279p mocthanhdao0210 20-11-2023 8 4   Download

p 01-01-1970   Download

Ebook "Consumer behavior: Buying, having, and being (Thirteenth edition)" up-to-date content reflects major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students. This makes it easy to apply the theory outside of the classroom and maintain an edge in the fluid and evolving field of consumer behavior.

641p tichhythan 17-08-2023 17 10   Download

Lecture Communication research - Chapter 1: Introduction to research in communication. After completing this chapter, students will be able to: Identify differences between informal, personal research and formal, scholarly research; explain the use of research in your role as a consumer; identify opportunities for which research reports would be helpful;...

10p haojiubujain04 27-07-2023 10 5   Download

The field of biomedical informatics experienced a productive 2015 in terms of research. In order to highlight the accomplishments of that research, elicit trends, and identify shortcomings at a macro level, a 19-person team conducted an extensive review of the literature in clinical and consumer informatics.

6p visteverogers 24-06-2023 4 3   Download

Despite the potential values self-tracking data could offer, we have little understanding of how much access people have to “their” data. Our goal of this article is to unveil the current state of the data accessibility—the degree to which people can access their data—of personal health apps in the market.

8p visteverogers 24-06-2023 8 2   Download

More than 100 studies document disparities in patient portal use among vulnerable populations. Developing and testing strategies to reduce disparities in use is essential to ensure portals benefit all populations.

16p visteverogers 24-06-2023 3 2   Download