Consumers attitudes

This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.

17p vialicene 02-07-2024 0 0   Download

This study aims to examine the impact of central and peripheral cues of Online Consumer Review (OCR) (including accuracy, completeness, timeliness, consistency, quantity, product ratings, and visual cues) toward purchase intention based on Elaboration Likelihood Model (ELM) and the mediating role of attitude.

22p vialicene 02-07-2024 2 0   Download

Part 1 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: introduction background situation; practical relevance and application; theoretical preamble; fundamental assumptions; attitudes as predictors of intention; a critical assessment of the history of PLB research; demographics and their limitations; conceptual framework; questionnaire design;...

78p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Determinants of private label attitude: Predicting consumers’ brand preferences using psychographics" provides readers with contents including: data analysis and results; respondent profile; results of the multiple regression analysis; eliminating bias; checking for moderator variables; antecedents related to price and quality; demographic variables; managerial implications; limitations and suggestions for future research;...

75p giangmacvien 22-06-2024 2 1   Download

This study aims to identify the determinants that influence the repurchase intention towards counterfeit products among consumers’ using the Theory of Planned Behaviour (TPB) framework. Data was collected via questionnaire from 114 consumers’ based in Penang, Malaysia. The final results indicate that attitude, perceived behavioural control, product involvement and brand image are crucial determinants affecting purchase intention towards counterfeit products.

9p longtimenosee10 26-04-2024 3 1   Download

This study tests quantitatively whether attitude becomes intervening between brand image and perceived value towards revisiting intention, using a partial least square method to analyze data, a survey with questionnaires on 100 consumers of resort hotels in Bandung City by considering the supply chain management. The result showed that consumer attitude in Bandung City is not significant as an intervening role for brand image perceived value and revisit intention.

6p longtimenosee10 26-04-2024 1 1   Download

The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products.

6p longtimenosee07 29-03-2024 4 2   Download

The purpose of the paper is to evaluate the impact of environmental attitude, green satisfaction, green trust, and green perceived quality on Green Purchase Intention (GPI) with the moderation of Environmental Concern (EC) in the fast moving consumer goods. The FMCG industry of Jordan was targeted to collect data. The quantitative approach was adopted for collecting data with using purposive sampling. The PLS-SEM analysis was implemented using SmartPLS 3.2.8.

6p longtimenosee06 27-03-2024 1 1   Download

This research tried to discuss the supply chain management and its motivation, ability, and opportunity on consumer service innovativeness and consumer attitude. The aimed of this research was threefold. First of all, this research reviewed phenomena on motivation, opportunity, and ability on consumer innovativeness. Second, we developed a measurement that important to the research which discussed about motivation, ability, and opportunity on consumer innovativeness.

8p longtimenosee04 06-03-2024 1 0   Download

The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online.

10p longtimenosee04 06-03-2024 4 0   Download

This study is to fill this gap by building a conceptual framework to examine the relationship between customer perceived value derived from SRT and customer loyalty along with factors influencing consumer attitudes and behavioral intentions toward SRT. The results of this study will provide valuable insights for retailers on how to implement SRT effectively to enhance retail store loyalty and performance.

6p vigojek 02-02-2024 5 1   Download

Ebook "Consumer attitudes to food quality products" devotes special attention to the consumer and gives insight into an area of knowledge still very much in development; intended to enhance understanding of the complex relationships in the route from products to consumers and offers practical solutions in this field; includes review articles covering basic aspects of food consumer science and research trends in the field, and a series of country reports and articles on relevant studies related to the topic, with emphasis on Southern Europe.

284p lucchinguyen 28-12-2023 4 2   Download

Continued part 1, part 2 of ebook "Bank strategy, governance and ratings" provides readers with contents including: the information content of sovereign watchlist and outlook - S&P versus Moody’s; errors in individual risk tolerance; attitudes, personality factors and household debt decisions - a study of consumer credit; the business of clearing cash equities in europe: market dynamics and trends;

175p tuongnhuoclan 27-11-2023 12 5   Download

Part 1 of ebook "Experimental business research: Marketing, accounting and cognitive perspectives (Volume III)" provides readers with contents including: the rationahty of consumer decisions to adopt and utilize product-attribute enhancements; a behavioral accounting study of strategic interaction in a tax compliance game; information distribution and attitudes toward risk in an experimental market of risky assets; effects of idiosyncratic investments in collaborative networks;...

147p tuongnhuoclan 27-11-2023 6 3   Download

Ebook "Understanding consumer choice" shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. These are the buyer's consumption history and the physical and social setting in which consumer behaviour occurs.

279p loivantrinh 29-10-2023 6 3   Download

College students often do not consume the recommended amounts of beans and legumes. To develop interventions aimed at improving the intake of beans and legumes in the college population, more information is needed on the behaviors, environment, attitudes, and nutrition knowledge (B. E. A. N.) of college students regarding beans.

9p viisac 23-09-2023 2 1   Download

Vietnam is facing the risk of energy crisis in the future because of a mismatch between energy demand and energy supply. The heavy reliance on imported energy sources also challenges the national energy security. The economic development doesn’t go hand on hand with environmental sustainability, putting the country at the risk of not completing its international commitment.

14p vimulcahy 18-09-2023 11 5   Download

This research focuses on cosmetic products and observes the impact of celebrities and expert influencers on consumers’ brand admiration and purchase intentions. The mediating role played by brand admiration and brand attitude between influencer marketing and purchase intentions are tested.

12p viindra 06-09-2023 5 4   Download

Creating shared value (CSV) has been predicted as the next evolution of corporate social responsibility. Companies that follow the CSV approach integrate economic, societal, and environmental objectives in their strategy to pursue sustainability and competitive advantages. This study investigates the effects of CSV contributions (which are framed as economic, social, and environmental contributions) on brand attitude, and then the effects of brand attitude on consumer purchase and recommendation intentions.

16p viberkshire 09-08-2023 4 3   Download

Ebook Understanding customers (Second edition): Part 2 includes contents: Chapter 7 The behavioural sciences – problems and methods, Chapter 8 An introductory look at marketing research, Chapter 9 The presentation and interpretation of data, Chapter 10 Consumer decision making and modeling, Chapter 11 Learning, Chapter 12 Segmentation, Chapter 13 Attitude change, Chapter 14 Forecasting, change and the future.

180p haojiubujain03 04-08-2023 12 7   Download