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The influence of supply chain strategy in hoteling industry and intention to book Hotel Traveloka.com
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The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online. The subjective norms which are how the normative belief of the surroundings which are the community, family friends, and social community are the references for the consumer to do or not to do an act, especially to book a hotel via the Traveloka.com application.
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