Subjective norm

This study assesses factors affecting the intention to apply modern management accounting (MMA) in manufacturing enterprises in central Vietnam. SPSS and SmartPLS software are used to process data collected from 150 senior leaders and chief accountants in manufacturing enterprises. Research result shows that there are eight factors affecting the intention to apply MMA, including Perception of usefulness, perception of the application’s ease, manager’s attitude, subjective norms, factors belonging to the business, low-cost strategy, differentiation strategy, and business environment.

15p leminhvu111 07-06-2024 1 0   Download

The paper "Fostering entrepreneurial intentions in the culinary sector among youth in the southern region of Vietnam" presents a research model investigating the influence of five factors on entrepreneurial intention within the culinary sector among young individuals in the Southern region of Vietnam. This is achieved through the synthesis of theoretical methods and a review of reputable literature. The factors include attitudes toward entrepreneurial behavior, subjective norms, perceived behavior control, educational environment, and financial accessibility.

8p tonhiemm 07-06-2024 3 1   Download

This study aims to determine the effect of subjective norm, halal awareness, and behavioural control on purchase intention in halal food products for Muslim students in non-Islamic countries. This research is a survey research using a questionnaire as an instrument, distributed to respondents all over Europe.

7p longtimenosee10 26-04-2024 1 1   Download

The article explores the history of the development of content and formalization in today's general international law of the norm on the human right to a favorable environment in supply chain. In the study of internationally known UN documents on the protection of the environment (Stockholm Declaration 1972, World Nature Charter 1982, Rio Declaration on Environment and Development 1992, Johannesburg Declaration 2002, etc.

14p longtimenosee09 08-04-2024 2 0   Download

The objective of this study is to observe the influence of two social factors including informative and normative susceptibility which is related to consumers’ attitude and consumers’ purchasing intention of counterfeit products.

6p longtimenosee07 29-03-2024 4 2   Download

The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online.

10p longtimenosee04 06-03-2024 4 0   Download

This article aims to investigate the determinants of the inclination of Mekong river delta (MRD) graduates towards entrepreneurship, with the purpose of providing viable solutions to authorities to enhance the efficacy of entrepreneurial endeavours. The analysis relied on primary data derived from a survey conducted in 2021, which involved 341 graduates from six provinces within the MRD.

10p vimichaelfaraday 28-12-2023 6 4   Download

Ebook Library classification and cataloguing theory: Part 2 presents the following content: Current Trends in Standardization; History and Development of Library Catalogue Codes; Normative Principles of Cataloguing; Development and Trends in Library Cataloguing;...Please refer to the documentation for more details.

53p chankora 16-06-2023 4 2   Download

The results revealed that attitude, subjective norms and perceived behavioral control have a direct influence on consumers’ purchasing intention of organic cosmetics whereas health consciousness was found to directly influence attitude.

22p visherylsandberg 18-05-2022 7 1   Download

The purpose of this study is to explore factors affecting behavior of students consuming environmentally friendly products. Based on literature review, the authors propose five hypotheses covering the influence of three attributes of Theory of Planned Behavior and extend this theory with two factors including environmental concern and price. Data collected from student survey through both online and offline were analyzed to test the proposed hypotheses.

11p alucardhellsing 04-05-2022 10 1   Download

This research was carried out to analyze factors influencing the online purchase intention of customers in Ho Chi Minh City. Through the combination of qualitative research and quantitative research, the author conducted a survey of 226 customers who intended to engage in online purchase in Ho Chi Minh City. As can be seen from the research results, there were 5 groups of factors influencing the customers' online purchase intention, namely: (1) Perceived usefulness; (2) Perceived ease of use; (3) Perceived risk; (4) Subjective norm; and (5) Price expectation.

10p huyetthienthan 23-11-2021 19 4   Download

The research applies rational behavior theory and adds factors which are relevant to the context of higher education in Vietnam to re-test the hypotheses and identify factor affecting the intention of choosing a university for high school students. The results show that four factors that influence most to the purpose of high school students’ choice are in the order of (1) university reputation (2) perceptions of the program, (3) perceptions of costs, (4) subjective norm.

11p huyetthienthan 23-11-2021 30 6   Download

In order to test the proposed model and hypotheses, a survey was conducted on a sample including 370 young consumers in Hanoi, the capital city of Vietnam. The findings of structural equation modeling indicate that attitude, subjective norm, and perceived behavioral control toward organic food purchase are positively related to purchase intention. In addition, health consciousness, trust in labeling and certification, and modern self are found to be significant predictors of attitude toward buying organic food. The research findings were discussed and future research directions were provided.

23p vinhvnh1212 28-06-2021 18 1   Download

Accurate assessment of isometric hand grip strength (HGS) and isometric lower limb strength (LS) are often limited to specialized clinics due to high costs and need for specialized equipment and personnel. A mobile and user-friendly device would facilitate a wider use of these measures in the clinical setting. The Nintendo Wii Balance Board (WBB) is a novel and pragmatic tool that has been validated for measuring muscle strength and other clinically relevant physiological variables.

10p vivermont2711 28-01-2021 13 1   Download

The study found that health consciousness & food safety, environmental consciousness & consumer knowledge, and availability product impact significantly on consumer attitude toward buying organic food; customer attitude, subjective norm, and perceived behavioral control have a significant influence on their purchasing intention.

15p larachdumlanat129 19-01-2021 20 1   Download

This study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief.

12p tamynhan6 14-09-2020 32 3   Download

Through the theoretical basis, the thesis identifies the factors affecting the decision to buy life insurance from the perspective of general buying behavior then has reference, adjustment and details of specific factors. in the field of life insurance in particular based on some recent case studies.

0p cothumenhmong6 17-07-2020 50 3   Download

This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI.

12p caygaocaolon5 19-05-2020 16 1   Download

The result shows that attitude towards behavior (ATB), perceived behavior control (PBS), and subjective norms partially give positive impacts and they are significant to entrepreneurial intentions. Perceived behavioral control (PBC) is the dominant factor in forming entrepreneurial intentions for students.

6p tozontozon 25-04-2020 18 2   Download

This study examines factors influencing the investment intentions in MSE among business college students in East Gojjam Zone. A conceptual frame work was designed by integrating seven constructs from theory of planned behavior (Ajzen, 1991), investment decisions predicting model (Azwadi, 2011) and previous studies. Accordingly, attitude, subjective norms, perceived behavioral control, perceived risk, perceived return, perceived trust and financial literacy were taken as predictors of investments intentions in micro and small businesses.

11p tociitocii 24-04-2020 26 0   Download