Consumers in unorganized markets

Consumers’ perception is defined as the study of how an individual customer, groups of customer select, buy, use, and dispose ideas, goods, and services that cater their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. Rathod et al., (2008), focused on finding the difference of criteria for selection of retail store among customers. Primary data was collected from seven big cities of Gujarat by quota sampling.

11p angicungduoc6 22-07-2020 8 1   Download

Cashew, a perennial tree well known as „poor man‟s crop‟ is a source of highly priced cashew nuts. India being the leading producer, consumer and second largest exporter of cashew in the world, has a prime position in cashew trade in the world market. But the productivity level of Indian cashew is far less than that of its close competitors viz., Vietnam, Nigeria, Cote de‟Ivoire, Philippines etc. The cashew processing sector in India is one of the largest in the world and has given huge employment to rural people especially the women folk.

8p angicungduoc5 14-06-2020 11 0   Download

The study was conducted in Thoubal district of Manipur state with the overall objectives of the cost and return analysis, resource use efficiency, marketing efficiency and its problems during production and marketing. The research is based on the data collected by using proportionate sampling from a total of 100 dairy farm sample households comprising of 60 Crossbred and 40 Local cows. Net maintenance cost for a milking crossbred cow was Rs. 161.71 and for a milking local cow was Rs. 55.42 per day, respectively. Net return per day from a crossbred milking cow was Rs. 166.

11p chauchaungayxua3 07-02-2020 26 0   Download