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Core consumer base
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E-commerce sees 18% currentvalue growth in 2019 to reach VND58.4 trillion; government seekingto create more favourable conditions for the development of e-commerce through legislation; mobile World JSC is the leading player in 2019, with a 22% value share...
2p
minhketu0112
19-09-2020
39
5
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FinTech have revolutionized applications and redefined the digital economy in recent years. However, there remains a gap in the academic literature regarding core factors that influence the development of internet finance. This research proposes an internet finance development evaluation model with 8 dimensions, namely, Commercial Benefit, Convenience, Trust, Cost, User Profile, Substitution, Competitiveness, and Regulation, based on literature survey.
26p
chauchaungayxua2
19-01-2020
31
3
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This work proposes a hardware architecture for HMM-based text-to-speech synthesis system (HTS). In high speed platforms, HTS with software core-engine can satisfy the requirement of real-time processing. However, in low speed platforms, software core-engine consumes long time-cost to complete the synthesis process. A co-processor was designed and integrated into HTS to accelerate the performance of system.
8p
hulk1234
01-06-2018
20
1
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Chapter 8: Market segmentation, targeting, and positioning. When you finish this chapter, you should: Explain what market segmentation is and when to use it; identify the five steps involved in segmenting and targeting markets; recognize the bases used to segment consumer and organizational markets;...
41p
estupendo5
24-08-2016
52
4
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In 1994, Subaru’s market research team discovered a core consumer base they had not previously identified: lesbians. Market research indicated that lesbian Subaru owners had a high socioeconomic status and an active lifestyle, complimenting Subaru’s four existing consumer bases, 2 and were four times as likely as their heterosexual counterparts to own a Subaru. 3 Armed with this knowledge, in 1995 Subaru embarked on a new integrated marketing communication strategy designed to reach lesbians and gay men.
0p
lenh_hoi_xung
21-02-2013
58
3
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In this study of architecture's role in present-day consumer society, architect Antti Ahlava argues that the attempt to study the ever-more individualistic needs of consumers in architecture is a vain act. With an approach based on the theories of French sociologist Jean Baudrillard, Ahlava argues the calls for satisfaction, indivisualisation, personalisation and creativity are actually the very core of a "magical" manipulation and "mythical" control within the socio-economic system of the culture industry.
304p
bimap_5
26-12-2012
81
17
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