Corporate communication

Part 1 of ebook "Discursive constructions of corporate identities by Chinese banks on Sina Weibo: An integrated sociolinguistics approach" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Literature review; Chapter 3 - Theoretical framework and research methods; Chapter 4 - Heterogeneous corporate identities of banks on Sina Weibo;...

73p mothoiphong 28-06-2024 3 1   Download

The article mainly uses the typical case analysis method to analyze Japanese factors such as Aeon Corporation and examines the general implementation process of promoting Japanese culture with its soft power. The analysis clarifies the characteristics of Omotenashi culture in particular and Japanese culture in general at Aeon and events related to Japan as well as Aeon's role in meaningful activities with the community.

11p visergeyne 18-06-2024 3 0   Download

Roger Haywood has advised many top companies on marketing and communications strategies (Including ICI, Rolls Royce, BA, Unilever, General Motors and Thomas Cook). He is Chairman of the Public Relations Standards Council and former Chairman of the CIM (Chartered Institute of Marketing) and former President of the IPR (Institute of Public Relations), all of them in Britain. He is also the author of All About Public Relations (McGraw-Hill).

337p vimeyers 29-05-2024 3 1   Download

This study explores the relationship between the Stock Exchange of Thailand Sustainability Index (sSET), Multinational Corporations (MNCs), and Environmental, Social, and Governance (ESG) criteria. Our analysis is based on a sample of 136 companies.

8p viellison 06-05-2024 1 1   Download

The main purpose of study "Value co-creation by compulsory Facebook-community in corporate culture: A case study Malaysian logistic company" was to investigate the value co-creation process using Facebook as compulsory by a company. A new value co-creation model was developed showing how Facebook could be successfully executed as a platform for the value co-creation process with the aim of providing the best possible service to the recipients.

13p longtimenosee07 29-03-2024 7 1   Download

Supply chain Management has played a significant role in corporate efficiency and has attracted the attention of numerous academicians over the last few years. As the concept of becomes more widely accepted, supply chain integration (SCI) is gaining more attention among both practitioners and academics. With an all-encompassing pace of communication and information technology, the planet is changing over time; the gap between the rich and the poor is widening.

9p longtimenosee06 27-03-2024 5 2   Download

Ebook "B2B brand management" will provide even the most experienced business manger with a new way of looking at B2B branding. It provides proven case studies that bring B2B brand management to life. It will provoke the reader to think about a systematic approach to branding, based on facts, rather than personal judgment. Focused branding moves you closer to your customers.

368p nguyetthuongvophong1010 04-03-2024 5 1   Download

Ebook "Research in accounting in emerging economies - Volume 11: Accounting in Asia" are entwined and interlinked by the central concern for corporate governance and financial reporting quality. Overall, the volume advances the debate on implementation issues and theoretical considerations. Emerging countries in Asia are contemplating full convergence with the International Financial Reporting Standards because they believe that convergence to a single set of global financial reporting standards will enhance financial reporting quality and lead to lower cost of capital.

201p tuongnhuoclan 28-11-2023 4 3   Download

Continued part 1, part 2 of ebook "Principles of auditing: An introduction to international standards on auditing" provides readers with contents including: analytical procedures; substantive testing and evidence; completing the audit; audit reports and communication; overview of a group audit; corporate governance; governance and auditing in a public interest context;...

376p mocthanhdao0210 19-11-2023 6 3   Download

Continued part 1, part 2 of ebook "Corporate financial reporting: Theory and practice" provides readers with contents including: developments in auditing and assurance; the management - auditor relationship, auditing motivations; communication through the audit report, what is the auditor trying to say; an exploration of the financial reporting expectations gap;...

139p mocthanhdao0210 19-11-2023 11 4   Download

Part 1 of ebook "Accounting at Durham cathedral priory: Management and control of a major ecclesiastical corporation, 1083–1539" provides readers with contents including: Durham cathedral priory 1083–1539; economic, bureaucratic and religious developments; the corpus of accounting material; rentals, compoti, status, and other documentary forms;...

169p mocthanhdao0210 19-11-2023 4 4   Download

Ebook "Retailing management (Eighth edition)" emphasizes five important developments in retailing: the increasing role of the Internet in retailing; new ways to communicate with customers; the greater emphasis on social responsibility by retailers; the use of technology and analytical methods for decision-making; globalization of the retail industry.

712p loivantrinh 29-10-2023 8 4   Download

Ebook "Sustainable financial investments: Maximizing corporate profits and long-term economic value creation" is it possible for an investment to be good for a firm's profitability without also being good for the environment, employees, or community? Bolton connects these seemingly disparate ideas to show how to incorporate economic costs, benefits, cash flows, and risks into the evaluation of any type of investment.

244p loivantrinh 29-10-2023 7 4   Download

Ebook "The principles and practice of crisis management: The case of Brent Spar" examines the factors involved in the social mediation of risks, the social construction of reality, and professionals' attempts to re-design how social reality appears. It looks at single-issue politics, the mass media and how corporations can respond to threats to their political and ideological perspectives.

278p loivantrinh 29-10-2023 10 4   Download

Continued part 1, part 2 of ebook "Understanding cross-cultural management (Third edition)" provides readers with contents including: culture and organisations; culture and corporate structures; culture and leadership; culture and corporate strategy; cultural change in organisations; culture and international marketing management; cultural diversity in organisations; business communication across cultures; barriers to intercultural communication;...

292p dangsovu 20-10-2023 7 3   Download

Continued part 1, part 2 of ebook "Balancing development and sustainability in tourism destinations: Proceedings of the tourism outlook conference 2015" provides readers with contents including: balancing sustainability in community tourism development; attitudes, lifestyle and social benefits of local communities towards islamic tourism development in Malaysia; the contributions of enclave tourism to community wellbeing in mauritius - host community perspective; implementation of a cluster-based model for waterfront urban tourism development in Manado, Indonesia;...

269p dangsovu 20-10-2023 4 3   Download

Ebook "Virtual teamwork - Mastering the art and practice of online learning and corporate collaboration" includes content: Building virtual teams, leadership, peer and self assessment, mitigating conflict, virtual teams in very small classes, choosing online collaborative tools, communication technologies, teaming across borders, global corporate virtual teams, corporate virtual teaming, virtual engineering teams.

312p haojiubujain07 20-09-2023 6 3   Download

Part 1 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: corporate communication at national level; corporate communication at international level; strategic challenges for corporate communicators in public service; differing corporate communication practice in successful and unsuccessful companies;...

269p tieulangtran 28-09-2023 7 5   Download

Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative thinking in a corporate context;...

194p tieulangtran 28-09-2023 6 5   Download

Part 1 of ebook "Reputation management: The key to successful public relations and corporate communication" provides readers with contents including: reputation management; ethics and communication; media relations; new media; employee communication; government relations; community relations;...

231p tieulangtran 28-09-2023 6 4   Download