Creative brief

Bài giảng Advertising & promotion (Quảng cáo - Khuyến mãi): Chương 8 - Đạo đức và pháp lý trong quảng cáo, khuyến mãi. Những nội dung chính được trình bày trong chương này gồm có: Luật Thương mại, Luật Quảng cáo, vấn đề đạo đức trong quảng cáo, creative brief, thông tin khách hàng, công chúng mục tiêu,... Mời các bạn cùng tham khảo để biết thêm chi tiết!

32p zizaybay1106 19-07-2024 11 2   Download

Within the urban landscape, the tempo of destruction and redevelopment of our built environment reveals a palimpsest of change. The abandonment of these sites could go unnoticed, often a fleeting moment before destruction, with the next structure then re-cloaking the land. This research project locates itself spatially and conceptually within this pause or transitional state of select sites. It utilises this brief period of time to consider how these sites can offer poetic information and new readings as creative practice, despite their impending obsolescence.

135p runthenight04 02-02-2023 5 2   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 176 41   Download