Creative brief

Bài giảng Advertising & promotion (Quảng cáo - Khuyến mãi): Chương 8 - Đạo đức và pháp lý trong quảng cáo, khuyến mãi. Những nội dung chính được trình bày trong chương này gồm có: Luật Thương mại, Luật Quảng cáo, vấn đề đạo đức trong quảng cáo, creative brief, thông tin khách hàng, công chúng mục tiêu,... Mời các bạn cùng tham khảo để biết thêm chi tiết!

32p zizaybay1106 19-07-2024 4 2   Download

Volume Two, the exegesis, examines various literary techniques (autonomous monologue, narrated monologue and communal narration) used in the representation of the consciousness of female characters in Marie Darrieussecq's 'A brief stay with the living' and Jacinta Halloran's 'Dissection'. With reference to the work of narratologists, Susan Lanser and Dorrit Cohn, these literary techniques are analysed in the context of two contemporary novels that seek to represent women's inner lives.

80p runthenight05 01-03-2023 5 3   Download

Within the urban landscape, the tempo of destruction and redevelopment of our built environment reveals a palimpsest of change. The abandonment of these sites could go unnoticed, often a fleeting moment before destruction, with the next structure then re-cloaking the land. This research project locates itself spatially and conceptually within this pause or transitional state of select sites. It utilises this brief period of time to consider how these sites can offer poetic information and new readings as creative practice, despite their impending obsolescence.

135p runthenight04 02-02-2023 4 2   Download

The creative process of advertising is guided by specific goals and objectives and requires the development of a creative strategy or plan of action for achieving the goal. Creative strategy development actually begins with a thorough assessment of the marketing and promotional situation and a determination of what needs to be communicated to the marketer’s target audience. Creative strategy should, however, also be based on a number of other factors that are stated in the creative or copy platform....

22p camnhung_1 07-12-2012 79 11   Download

Above-the-line campaign: a marketing campaign using only advertising. Account: the term used to describe a client or job. In consultancies, “an account team” refers to the group of PR consultants servicing a particular client. Below-the-line campaign: a marketing communications campaign that does not use advertising. Instead it uses promotional tools such as public relations, direct marketing and sales promotion. Brief: the instructions from a client to a consultancy, or directions communicated within a PR agency.

2p dangcap_pro 29-12-2009 172 41   Download

PURPOSE: This is our springboard into the creative process. This internet communication clarifies direction, outlines the target market, the key message and the desired results. We will use this form to make sure that we are both focused and on the same page. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. That said, please keep your answers brief. Hence the term “Creatice Brief.” Once established, we go full-throttle with the creative process and start to conceptualize ideas.

3p baodiv 01-03-2009 187 37   Download

This graphic design brief helps you to detail your needs for logo, business identity, and other graphic design services. Based on the information you provide, I will give you an estimate and then design a successful visual representation of your business.

3p baodiv 01-03-2009 179 14   Download