Credence goods
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This paper empirically studies how young consumers trust the signals provided by sellers (with a purpose of reducing the asymmetry) in the e-commerce market with the case of cosmetics. Cosmetics are the item chosen as a research object because it is a typical good for the group of goods – the group of goods that consumers can hardly distinguish the quality even after being used.
14p 
visherylsandberg
18-05-2022
11
2
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In this paper, we use a Kernel regression method to discover the main determinants of consumers’ decisions for the consumption of “safe” vegetables with more focus on perceived levels of trust. The result shows that apart from other traditional factors, perceived trust is an important determinant of consumers’ decisions.
11p viartemis2711
22-10-2019
9
0
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When consumers buy products like for instance food products, they make choices by comparing price and quality among alternatives|e.g. a standard product and an animal-welfare oriented variant. The choice between product variants is influenced by the available information channels and the related uncertainty of information concerning di erent quality characteristics.
19p nhacchovina
22-03-2013
65
5
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These three types of characteristics are summarised in Table 1, which gives a stylised presentation of di erences with respect to pre-costs, post-costs, which type of consumers buying behaviour the evaluation a ect, and nally examples of the di erent types of characteristics. An example of a search characteristic could be visible fat of a chop of pork; an example of an experience characteristic is the taste of pork under di erent preparations; and animal welfare of the production system that delivers pork exemplify a credence characteristic.
0p nhacchovina
22-03-2013
44
4
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