Customer analysis

Part 1 of ebook "The influence of culture and personality on customer satisfaction: An empirical analysis across countries" provides readers with contents including: the satisfied customer in international business - an introduction; customer satisfaction, culture, and personality – definition of the research variables; study I - the structure of the zone of tolerance across countries and individuals;...

116p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "The influence of culture and personality on customer satisfaction: An empirical analysis across countries" provides readers with contents including: study II - the confirmation/disconfirmation-paradigm in a cross-cultural perspective – a study across countries; summary, conclusions and future outlook;...

105p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Vertical cooperative advertising in supply chain management: A game-theoretic analysis" provides readers with contents including: Chapter 4 - Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain, a game-theoretic approach; Chapter 5 - Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer; Chapter 6 - A manufacturer-retailer supply chain with fuzzy customer demand, a vertical cooperative advertising and pricing model; Chapter 7 - Résumé;...

83p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Strategic marketing management: Planning, implementation and control (Third edition)" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Marketing auditing and the analysis of capability; Chapter 3 - Segmental, productivity and ratio analysis; Chapter 4 - Market and environmental analysis; Chapter 5 - Approaches to customer analysis; Chapter 6 - Approaches to competitor analysis; Chapter 7 - Missions and objectives; Chapter 8 - Market segmentation, targeting and positioning;...

439p giangmacvien 22-06-2024 4 1   Download

The research plays a role in discovering factors affecting green banking activities, thereby contributing to raising customers’ awareness of green banking in the sustainable development of banking in Vietnam. In addition, the research serves as a basis for planners to set forth directions to increase awareness and social responsibility of the commercial banking system for environmental protection and combating climate change.

9p leminhvu111 07-06-2024 0 0   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Covering the history of Bali from before the Bronze Age to the presidency of Megawati Sukarnoputri, this examination highlights the ethnic dynamics of the island and its place in modern Indonesia. Included is an analysis of the arrival of Indian culture, early European contact, and the complex legacies of Dutch control.

285p vimeyers 29-05-2024 392 2   Download

"This new book on retail banking is both readable and innovative. Its analysis is unusually accessible in its style, and the book's conclusions and predictions will be rightly thought provoking. The customer is gaining real power and this new book's insights on the importance of leadership, the need to unleash creativity and to make a bank's IT and people resource work together more effectively for customer satisfaction are important pointers to the shape of future competitive differentiation."

304p vimeyers 29-05-2024 2 2   Download

Bài viết "Ứng dụng trí tuệ nhân tạo trên thị trường chứng khoán quốc tế: Thực trạng và bài học cho Việt Nam" nghiên cứu thực trạng ứng dụng trí tuệ nhân tạo (AI) trong lĩnh vực chứng khoán trên thế giới. Các nghiên cứu gần đây cho thấy AI ngày càng có tác động lớn đến hoạt động của con người trên tất cả các khía cạnh.

9p dathienlang1012 03-05-2024 6 3   Download

This study carries a survey of 289 customers shopping on e-commerce platforms in Vietnam, an emerging economy. The research does quantitative analysis to examine the effect of brand image, brand reputation, and discount framing on customer behavior. The results indicate that brand image and discount framing strongly affect customer behavior in e-commerce platforms.

11p viellison 06-05-2024 2 1   Download

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 1 1   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 3 1   Download

A questionnaire survey has been distributed for this study and result showed that there are several aspects under each of segments that can lead to customer satisfaction by using the PLS-SEM and IPMA analysis. The findings in this study can be used by other hotel operators to have a thoughtful mind on the factors that driven customers’ preferences and satisfaction that will aid in designing a message with better persuasion and at the same time attract more tourists to come and visit Malaysia.

7p longtimenosee10 26-04-2024 4 1   Download

The present study is proposed based on two important practical issues. First, brand image is one essential aspect of building the brand of a business. Second, with the development of the internet, social media has become a revolution for people worldwide to communicate, connect, create, and share their content and opinions in a dynamic and flexible way.

13p viohoyo 25-04-2024 4 1   Download

This study investigates these dynamic effects arising from various aspects that organizations are facing during implementation of the aerospace quality management system in Turkish defence and aerospace industry. Results achieved, and information collected through site activity is used to develop causal loop diagram. Requirements of the AS 9100 standard are interpreted to propose improvement opportunities. Causal Loop diagram is validated by using a scientific method

21p longtimenosee10 26-04-2024 1 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

This paper describes the experiment conducted in order to support or reject the hypothesis that the effect of the odd pricing technique depends on the gender of the customer. Analysis of the recent studies in the field of customers’ price perception and, more narrowly, the odd-even pricing, failed to formulate the mutually shared point of view on the problem: whether the odd pricing effect exists or not? Empirical evidence from one group of researches prove this effect is significant while other group of researches prove the opposite.

10p longtimenosee10 26-04-2024 5 1   Download

The aim of this paper is to identify challenges/tasks for community managers resulting from special characteristics of generation Z members and their behaviour on social media. As well as literature review, a survey was conducted among 233 students - representatives of generation Z.

8p longtimenosee10 26-04-2024 3 1   Download

This article examines the factors influencing the development of electronic banking services at LienViet Post Joint Stock Commercial Bank (LPBank). The results reveal seven factors that significantly impact the development of electronic banking services at LPBank, ranked in order of importance from high to low: Service products, Staff service capabilities, Accessibility convenience, Technological system, Reachability, Marketing & customer care, and finally, Security.

14p longtimenosee09 08-04-2024 5 2   Download

This thesis develops a flexible customer behavior analysis system, including essential head pose estimation or F-formation modules. This system will be evaluated in an actual retail store. Further, after studying the system, realizing the mentioned problems of the head pose problem, we also propose a process to collect the head pose dataset and multi-task deep neural network model, fusing face detection and head pose estimation to yield face position and head pose at the same time.

72p khanhchi0912 12-04-2024 1 1   Download