Customer Data Platform

In this study, Partial Least Square – Structural Equation Modeling (PLS-SEM) was used to analyze data from the questionnaire survey of 363 customers who are familiar with live streaming platforms in Vietnam. By using SmartPLS for data empirical evaluation and hypotheses testing, research shows that the social presence of a live streaming platform and scarcity have a positive impact on consumer’s flow states, hence inducing consumers’ impulsive buying behaviors.

20p viling 11-10-2024 4 1   Download

Sentiment Analysis and Opinion Mining have emerged as highly popular fields for analyzing and extracting valuable information from textual data sourced from diverse platforms like Facebook, Twitter, and Amazon. These techniques hold a crucial role in empowering businesses to actively enhance their strategies by gaining comprehensive insights into customers' feedback regarding their products.

6p viengfa 28-10-2024 4 2   Download

Bài viết "Nền tảng dữ liệu khách hàng nâng cao hoạt động marketing cho doanh nghiệp" tập trung trình bày về vai trò, chức năng, cách tiếp cận khi triển khai CDP trong tổ chức doanh nghiệp. Mời các bạn cùng tham khảo!

7p kimtuyen05 27-03-2023 14 7   Download

"Dynamo: Visual Programming for Design" will demonstrate how to use Dynamo Visual Programming forautodesk® revit® software and autodesk vasari. The lab will provide users with resources and step by step examples for automating geometry creation, adjusting family parameters using external data, and sharing information with different design platforms.

56p nhatvykts 01-10-2014 369 61   Download