Customer engagement
-
Part 2 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: how customers are served in BRICS; entertainment & leisure marketing; selling and consuming; understanding tourism/tourist behavior; product, pricing, and channel strategies; electronic and interactive marketing; engaging students – the importance of subject matter; promotional strategies; socially responsible marketing;...
210p giangmacvien 22-06-2024 1 1 Download
-
Part 1 of ebook "Social commerce: Marketing, technology and management" provides readers with contents including: the foundations; introduction to social commerce; tools and platforms for social commerce; supporting theories and concepts for social commerce; social media marketing; marketing communications in social media; customer engagement and metrics; social shopping concepts, benefits, and models;...
196p giangmacvien 22-06-2024 1 1 Download
-
Part 2 of ebook "Boundary spanning elements and the marketing function in organizations: Concepts and empirical studies" provides readers with contents including: the mediating role of role stress in the relationship between goal orientation and job satisfaction among salespersons; management interventions and prosocial behaviours; customer responses to service failure and recovery experiences; boundary objects and end user engagement;...
89p giangmacvien 22-06-2024 1 1 Download
-
Part 1 of ebook "Digital relevance: Developing marketing content and strategies that drive results" provides readers with contents including: strategy - building the foundation; relevance - the frame for engagement; positioning for competitive advantage; the need for a continuum approach; storytelling - make your customer the hero;...
127p giangmacvien 22-06-2024 1 1 Download
-
Ebook "Nuanced account management: Driving excellence in B2B sales" is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments. With a nuanced version of ‘account management’ that will potentially be a game changer, the book offers a personnel-and-process based agenda that can create a ‘competitive advantage’ on its own.
225p giangdongdinh 30-05-2024 8 3 Download
-
Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.
258p vimeyers 29-05-2024 4 2 Download
-
This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.
9p longtimenosee10 26-04-2024 3 1 Download
-
This study shows after analyzing the SWOT and PESTEL factors of both options, Enove is better off tostay in Tunisia. Enove can still thrive without engaging in corruption and do costcutting by not opening new manufacturing facility, but divide their inventories forboth foreign and domestic customers. Enove should also take the chance ofbecoming Tunisia’s pioneering producer and getting the first mover’s advantagethere.
12p longtimenosee09 08-04-2024 9 2 Download
-
The objectives of research "An analysis correlation and dynamic simulation of customer engagement value through green supply chain management" is to identify the value of customer engagement model. Conceptual model is developed to idenfity the relationship between the variables and its indicators (exogenous) which affecting the customer engagement value (endogenous). This relationship identification has been done by using Structural Equation Modeling.
18p longtimenosee07 29-03-2024 3 2 Download
-
The purpose of this study is to review the supply chain process of lean healthcare practices (LHP). LHP consists of leadership, employee engagement, customer engagement, continuous improvement, just in time, lean production, and workflow processes had been identified. For this research purpose, questionnaires will be distributed in selected hospitals by the researcher.
4p longtimenosee04 06-03-2024 5 1 Download
-
The purpose of this study is to review the supply chain factors of lean healthcare performance improvement (LHPI). Seven supply chain factors of LHPI (leadership, employee engagement, customer engagement, continuous improvement, just in time, lean production, and workflow processes) had been identified. The researcher chose Malaysia’s healthcare industry as a population of this study because the industry will face strong pressures and take initiatives in order to manage the healthcare in a cost and performances effective manner.
3p longtimenosee04 06-03-2024 4 1 Download
-
Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...
280p mocthanhdao0210 19-11-2023 3 2 Download
-
Ebook "Breaking through: Implementing disruptive customer centricity" guides readers systematically through the ten breakthrough points of implementation, to explain how to execute a transformation to customer centricity, so that a company can engage continuously with its customers, making them allies and advocates with all the rewards that it brings.
293p loivantrinh 29-10-2023 4 3 Download
-
Part 1 of ebook "Social media marketing: The next generation of business engagement" provides readers with contents including: social business fundamentals; social media and customer engagement; the new role of the customer; build a social business; the social business ecosystem; run a social business; social technology and business decisions; social analytics, metrics, and measurement;...
222p thamnhuocgiai 24-09-2023 9 6 Download
-
This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.
19p viindra 06-09-2023 8 4 Download
-
The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.
216p hoamaudon2510 16-06-2022 74 3 Download
-
This study aims to examine the relationship between interactive marketing and customer engagement behavior in education and training service in digital age. A survey of 480 students of National Economics Univeristy was conducted in March 2021 to collect the data.
16p visherylsandberg 18-05-2022 10 2 Download
-
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280p chenlinong_0310 23-02-2022 25 4 Download
-
This paper focuses on the artistic benefit for the audience in arts and culture consumption. This benefit is defined as the feeling of being part of the artistic process and it is generated by participatory dynamics and value co-creation. The artistic benefit interacts with other benefits (functional, symbolic, emotional, social) that are involved in the performing arts experience.
16p mudbound 06-12-2021 7 1 Download
-
The purpose of this research is to investigate the influence of the celebrity-related social media content (CRSMC) Engagement of customer on their purchase intention and investigate the moderation effect of emotion (positive and negative) on this relationship.
10p vimichaeldell 04-12-2021 8 1 Download