Customer engagement

This research explores how customer engagement with the F&B brand’s dedication to social responsibility, sustainable business practices, and corporate governance influences impulsive buying. An online survey was requested, and a total of 322 participants were chosen for data analysis. To conduct statistical analysis, partial least squares structural equation modeling (PLS-SEM) was used with the SmartPLS3 program.

6p vifilm 11-10-2024 3 1   Download

This research aims to investigate the impact of digital content marketing (DCM) motivations on customer purchase intention through their engagement. In which, moderator effect of brand trust is considered. Applying Uses and Gratification Theory (UGT), the DCM motivations were classified into information, entertainment, social interaction, and remuneration.

20p toduongg 24-08-2024 2 0   Download

This study engaged in the measurement and calculation of hidden quality costs in a sound and scientific manner in order to find solutions to the problem and achieve the research objectives. Increase in the sales and profits and market share of the economic unit and satisfaction of the customer are achieved through the effective the management of these costs. A deductive approach was employed in the study and a number of conclusions were made from the analysis of the results.

9p longtimenosee10 26-04-2024 17 2   Download

The primary purpose of this study is to explain how and when customer experience benefits the company. Built upon Customer-Dominant Logic, Social Identity theory and Need for cognition, the study propose that customer experience leads to customer engagement behavior via two routes: customer-firm and customer-employee identification.

216p hoamaudon2510 16-06-2022 76 5   Download

The main aim of branding is to make the customers of that product learn to associate with the value created by a particular product. All over the world, humans are drowning in data and information.

8p guineverehuynh 20-06-2020 26 4   Download

There is no question social marketing has become an integral part of the sales and marketing mix. We have transcended the question of whether social marketing is worthy of an investment. Today’s questions are more sophisticated, exploring scalable, proven ways to build social media presence and engagement with our prospects and customers. The enthusiasm for the potential of social remains strong, as many of us expect to improve our social media practices and link them to tangible business results in 2012.

35p hoangliensonnhi 14-08-2013 148 20   Download

Building a social media program is an exciting opportunity. It’s an opportunity to dramatically change the way you connect with customers and other constituents - a chance to tap into conversations, learn more about how your brand is perceived, promote your product or service in new ways, and ultimately grow your business. Often the things you learn in your social media program can inform your more traditional marketing efforts as well, as you engage directly with your audience and learn more about what makes them tick. But there’s a lot of work that needs to be done before jumping into...

7p hoangliensonnhi 14-08-2013 99 10   Download

Những người đi mua sắm vẫn sẵn sàng trả nhiều hơn cho những thương hiệu dẫn đầu. Nghiên cứu vừa công bố về “Chỉ số đo mức độ trung thành của người tiêu dùng” (Customer engagement loyalty index)của Brand Keys (một tổ chức tư vấn chuyên nghiên cứu về khách hàng và sự trung thành của khách hàng với thương hiệu) đã chỉ ra rằng: những người đi mua sắm vẫn sẵn sàng trả nhiều hơn cho những thương hiệu dẫn đầu, đem đến cho họ cảm giác họ sẽ nhận được những giá trị tốt tương xứng với số...

4p womanhood911_00 29-09-2009 791 689   Download

Our goal is to make Oracle products, services, and supporting documentation accessible, with good usability, to the disabled community. To that end, our documentation includes features that make information available to users of assistive technology. This documentation is available in HTML format, and contains markup to facilitate access by the disabled community. Standards will continue to evolve over time, and Oracle is actively engaged with other market-leading technology vendors to address technical obstacles so that our documentation can be accessible to all of our customers....

70p daokim 04-08-2009 75 6   Download

Our goal is to make Oracle products, services, and supporting documentation accessible, with good usability, to the disabled community. To that end, our documentation includes features that make information available to users of assistive technology. This documentation is available in HTML format, and contains markup to facilitate access by the disabled community. Standards will continue to evolve over time, and Oracle is actively engaged with other market-leading technology vendors to address technical obstacles so that our documentation can be accessible to all of our customers.

206p daokim 03-08-2009 85 14   Download