Customer lifetime value

Ebook "Applied data mining for business and industry" includes contents: Chapter 1 introduction, chapter 2 organisation of the data, chapter 3 summary statistics, chapter 4 model specification, chapter 5 model evaluation, chapter 6 describing website visitors, chapter 7 market basket analysis, chapter 8 describing customer satisfaction, chapter 9 predicting credit risk of small businesses, chapter 10 predicting e-learning student performance, chapter 11 predicting customer lifetime value, chapter 12 operational risk management.

252p haojiubujain08 01-11-2023 5 2   Download

Ebook "Internet-based customer value management: Developing customer relationships online" deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and share-holder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it.

162p loivantrinh 29-10-2023 6 2   Download

includes contents: Chapter 1 your seven-step one-day marketing plan; chapter 2 the lifetime value of your customer; chapter 3 differentiate or die: your unique selling proposition; chapter 4 the five-step formula to creating your marketing message; chapter 5 how to make it rain referrals; chapter 6 tapping into your most valuable small business asset...

312p haojiubujain03 24-07-2023 6 5   Download

Chapter 5 - Creating long-term loyalty relationships. In this chapter, we will address the following questions: What are customer value, satisfaction, and loyalty, and how can companies deliver them? What is the lifetime value of customers, and how can marketers maximize it? How can companies attract and retain the right customers and cultivate strong customer relationships? What are the pros and cons of database marketing?

34p lovebychance01 25-04-2021 19 2   Download

The paper describes rites taking place in the lifetime of a H’mong person in Vietnam at present, including: the birth-giving rite, the rite of choosing adopted parents; the second-naming rite for men, and the funeral rite. According to the author, the rites in the lifetime of a H’mong person have changed both positively and negatively. The State should have appropriate policies to preserve and develop positive cultural values, while minimizing unsound customs in those rites.

12p thanos1 17-05-2018 38 4   Download

Lecture "Marketing management - Chapter 4: Creating Long-Term loyalty relationships" presentation of content: Steps in a customer value analysis, establishing value, measuring satisfaction, maximizing customer lifetime value, estimating lifetime value,... And other contents.

28p bautroibinhyen11 03-01-2017 67 4   Download

Lectures "Marketing management - Chapter 5: Creating long term loyalty relationships" provides students with the knowledge: What are customer value, satisfaction, and loyalty, and how can companies deliver them; what is the lifetime value of customers, and how can marketers maximize it;... Invite you to refer to the disclosures.

21p doinhugiobay_13 26-01-2016 90 5   Download

Direct marketing is an effective marketing tool that SMEs should deploy as part of their everyday marketing activity. It is one of the most effective ways a small business can acquire new customers, retain existing customers and or increase the revenue potential of an existing base of customers

20p camnhung_1 07-12-2012 58 9   Download

Giá trị khách hàng lâu dài (Customer lifetime value) Giá trị hiện tại của một khách hàng tương đương với một đại lượng thường được gọi là giá trị khách hàng lâu dài (lifetime value – LTV), hay giá trị hiện tại thuần của dòng đóng góp tài chính kỳ vọng trong tương lai của khách hàng cho doanh nghiệp với giả định việc kinh doanh không thay đổi. Mỗi khách hàng ngày nay đều có hành trình theo thời gian trong quan hệ với doanh nghiệp mà mỗi sự kiện đều có ảnh hưởng về tài chính đến doanh...

5p moclan_1 20-11-2012 184 23   Download

Click here for a definition of marketing; ways to analyze market opportunities, plan a marketing program, launch new products or services, and put your marketing program into action; and the nature of direct marketing and relationship marketing. Click here to discover the steps for conducting market research.

70p ruavanguom 23-10-2012 239 138   Download

What are customer value, satisfaction, and loyalty, and how can companies deliver them? • What is the lifetime value of customers? • How

20p dotranquyet 09-10-2010 107 25   Download

Chapter 6. The performance assessment process. The strategic framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

45p leslie88 15-09-2010 117 38   Download

Chapter 5. The information management process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

57p leslie88 15-09-2010 124 39   Download

Chapter 4. The multi-channel integration process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

58p leslie88 15-09-2010 104 36   Download

Chapter 3. The value creation process. The strategy framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

66p leslie88 15-09-2010 125 37   Download

Chapter 2. The strategy development process. The strategic framework for CRM Strategy development process: Value creation process: Value customer receives • Value proposition • Value assessment Customer segment lifetime value analysis Multi-channel integration process

63p leslie88 15-09-2010 114 41   Download