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Customer satisfaction as a mediation between micro banking image
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The purpose of this article is to build a consumer loyalty model by considering consumer satisfaction as a mediating variable between the image of micro banking and consumer relations with consumer loyalty. Design/methodology/approach of this article is a research on micro banking customers. The survey was conducted on 100 micro banking customers. The research shows that company image positively influences customer satisfaction and customer loyalty.
10p
tozontozon
25-04-2020
6
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CHỦ ĐỀ BẠN MUỐN TÌM
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