Customers value

Part 1 of ebook "Transformational sales: Making a difference with strategic customers" provides readers with contents including: Chapter 1 - Introduction; Chapter 2 - Driving change with strategic customers; Chapter 3 - Setting the joint transformation agenda;...

86p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance" provides readers with contents including: Part I - Focus and scope; Part II - Conceptual and methodological foundation; Part III - Qualitative studies;...

146p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Value chain marketing: A marketing strategy to overcome immediate customer innovation resistance" provides readers with contents including: Part IV - Computational modeling; Part V - Integrating findings; Appendix A – Details, pilot study; Appendix B – Details, case study; Appendix C – Details, agent-based simulation study;...

125p giangmacvien 22-06-2024 3 1   Download

Part 1 of ebook "Social media management: Technologies and strategies for creating business value" provides readers with contents including: Chapter 1 - Introduction to social media management; Chapter 2 - Definitions, social media types, and tools; Chapter 3 - Social media strategy and return on investment; Chapter 4 - Online advertising and viral campaigns; Chapter 5 - Social customer relationship management;...

129p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Digital Darwinism: Branding and business models in Jeopardy" provides readers with contents including: how marketing becomes the ROI driver within the company; confidence the latest currency in marketing and management; social CRM the new rules of the game in leading customers; why marketing is becoming a service; the necessity of change management;...

126p giangmacvien 22-06-2024 1 1   Download

Part 2 of ebook "Making a difference through marketing: A quest for diverse perspectives" provides readers with contents including: making a difference - customers and brands; the case for altruism in eWoM motivations; customer experience of value in the service encounter; multiple celebrity endorsement; making a difference - university education and innovation; marketing - making a difference for entrepreneurial universities;...

158p giangmacvien 22-06-2024 2 1   Download

The paper "Customers’ willingness to pay for logistics services" presents an investigation into challenges and concepts concerning customer willingness to pay as well as research methodologies based on peer-reviewed materials. As a consequence, cost, time, dependability, flexibility, and value-added services are utilized to evaluate client payment behavior.

11p tonhiemm 07-06-2024 3 1   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook "Institutional innovations in the delivery of farm services in India: A smallholder perspective" uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies in three Indian states: Punjab, Bihar and Uttar Pradesh. The services discussed include custom rental of farm machinery and equipment, franchising for backward and forward linkage for farmers and the supermarkets for delivery of farm inputs, and extension services.

269p giangdongdinh 30-05-2024 3 2   Download

This new edition provides constructive guidelines to readers to open their minds to the challenges of creating value. It extends and updates the reasons for the choice of the individual offering as the strategy unit and intensifies and extends the challenges to standard approaches and conventional thinking. Updates to all the material from the first edition are included and new examples have been added throughout.

390p vimeyers 29-05-2024 4 2   Download

This book explores the increasingly important topic of brand building within the one-to-one concept. It explains how to achieve what all marketers dream about a product or service customized for each individual customer that is both a good value for the customer and a profitable venture for the producer. It uses practical tools and case studies to show how a company can optimize its brand marketing resources.

192p vimeyers 29-05-2024 2 2   Download

Ebook Predicting market success: New ways to measure customer loyalty and engage consumers with your brand has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.

258p vimeyers 29-05-2024 4 2   Download

Enter Quality Management Demystified. Anyone concerned with quality can do better by learning from the successes of those who have come before. And that is what this book seeks to offer: a clarification of quality from the beginning of history to the twenty-first century, and an understanding of quality from its philosophical foundations to practical application in your business today. Each reader comes to a book with a different purpose.

382p zizaybay1103 29-05-2024 4 2   Download

This study summarizes a sample of the managers of the Iraqi cellular communications company with 84 employees. The company is a service organization responsible for providing integrated telecommunications services. As a management system that uses human, technical, material and financial resources, its size and value increase in line with technical progress. The demand for telecommunication services is increasing for several factors, the most important being the only means available to the majority and to the increase in population.

6p longtimenosee10 26-04-2024 1 1   Download

Information technology plays a role in developing a modern business strategy in a fishing company in Maluku (Indonesia). Understanding the product life cycle must be improved even though they understand the supply chain strategy, with the fact that in the past few years the amount and value of production are not always stable.

8p longtimenosee10 26-04-2024 3 1   Download

The study is intended to carry out to examine the mediating effect of the key supplier relationship management (KSRM) practices in the relationship between the supply chain orientation (SCO) and the organizational buying effectiveness (OBE). The study has used the SEM-PLS as a statistical tool to analyses the data.

11p longtimenosee10 26-04-2024 2 1   Download

The basic objective of this paper is to examine customer relationship, Supply chain collaboration value innovation and Supply chain capability on supply chain performance. Moreover, the mediating impact of competitive advantage is examined as well. The data is collected from respondents of manufacturing sector of Indonesia. the total 244 questionnaires for the analysis of this study.

8p longtimenosee09 08-04-2024 1 0   Download

The main reason behind carrying out the current study is to examine the mediating role supply chain identity salience in the relationship between its antecedents and supply chain social capital. In this study a new paradigm is presented by supply chain management (SCM) where a systems approach is adopted by firms to manage the supply chain not as a set of fragments but as s single entity, having a sole purpose of synchronizing and adjusting the supply chain activities of partnering firms to develop greater customer value as compared to other supply chain.

9p longtimenosee09 08-04-2024 2 0   Download

This article seeks to provide research opportunities in supply chain networks. For manufacturing industries, materials supply is an essential input to the production process for a sustainability value creation for firms and stakeholders. However, due to several reasons have caused issues to material short supplies in the production process that caused additional cost leading to a negative impact to firm operating performance.

6p longtimenosee09 08-04-2024 3 1   Download

This study was conducted to investigate the effect of moderating factor namely Core Competencies on the relationship between the Perceived Value and Destination Image among green hotel customers in Malaysia. This quantitative research was performed using a survey method through questionnaires.

7p longtimenosee07 29-03-2024 5 2   Download