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Devising tactics
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To explore the important factors advertisers weigh when considering digital interactive media and direct mail. Each medium has its own distinct characteristics and each has unique advantages and drawbacks. Advertisers must be able to compare the merits of these media and understand the most cost-effective ways to use them in their media mix.
16p
camnhung_1
07-12-2012
57
5
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This chapter presents the factors advertisers consider when evaluating various out-of-home, exhibitive, and supplementary media. Many advertisers use these media to either complement or replace print and electronic media, so it’s important to understand how advertisers buy these media and the advantages and disadvantages of each.
17p
camnhung_1
07-12-2012
78
4
Download
CHỦ ĐỀ BẠN MUỐN TÌM
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