Direct communication strategies

This thesis extends research on marketing communication and promotional mix strategies. Extant literature reveals that there is a dearth of academic research and literature on marketing communication, promotional mix, and IMC in Lao PDR HEIs. Promotional mix is defined as a form of marketing communication consisting of advertising, publicity, sales promotion, direct marketing, personal selling, events, and sponsorships. Promotional mix tools have been employed as a significant component of marketing communication strategies.

196p runthenight04 02-02-2023 8 3   Download

Chapter 9 - Direct and indirect communication strategies. This chapter provides knowledge of: Why use direct or indirect communication strategies? Direct strategy, types of direct messages, Indirect strategy, types of negative indirect messages, types of persuasive indirect messages.

31p nomoney2 10-02-2017 50 1   Download

This chapter discuss the role of a company’s salespeople in creating value for customers and building customer relationships, identify and explain the six major sales force management steps, discuss the personal selling process, distinguishing between transaction-oriented marketing and relationship marketing,...

32p allbymyself_06 28-01-2016 79 7   Download

Objects of research: Sourcing commune officials and civil servants as ethnic minorities at the Western Highlands provinces. Scope of research: Five provinces of the Western Highlands; period from the time when the Cadres Strategy at the period of industrialization and modernization was launched to now; directions and solutions as for 2020.

24p nguyenthiminh32 12-07-2014 62 4   Download