Ebook Communicating in business

Part 1 of ebook "Proceedings of the 21st International symposium on advancement of construction management and real estate" provides readers with contents including, a cluster analysis of real estate business models in China; a comparison of barrier-free access designs for the elderly living in the community and in care and attention homes in Hong Kong; a comparison of green building policies in Asian countries or regions; a comparison of public private partnership environment between Australia and China; a conceptual model of cloud-based virtual community for BIM innovation and promotion;...

711p mothoiphong 28-06-2024 1 1   Download

Ebook "Advances in national brand and private label marketing (Second international conference, 2015)" presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels.

208p giangmacvien 22-06-2024 2 1   Download

Part 1 of ebook "Agency: Starting a creative firm in the age of digital marketing" provides readers with contents including: Part I - Culture and vision, the value proposition of culture, communication; Part II - The work, working for other agencies, pro bono work; Part III - New business, the emotional, the rational;...

152p giangmacvien 22-06-2024 2 1   Download

Ebook Microsoft® CRM for Dummies includes the following main contents: The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace; Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service;...

386p zizaybay1104 29-05-2024 7 2   Download

The rapid growth of electronic communication means that issues in information security are of increasing practical importance. Messages exchanged over worldwide publicly accessible computer networks must be kept confidential and protected against manipulation. Electronic business requires digital signatures that are valid in law, and secure payment protocols. Modern cryptography provides solutions to all these problems. This book originates from courses given for students in computer science at the Georg-Simon-Ohm University of Applied Sciences, Nurnberg.

372p zizaybay1103 29-05-2024 5 2   Download

Ebook "Online brand communities: Using the social web for branding and marketing" presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.

256p giangdongdinh 30-05-2024 4 2   Download

"Ebook Adapt or die: transforming your supply chain into an adaptive business network" presents the following content: Chapter 1: in search of the holy grail, chapter 2: seeking partners for greater competitive advantage, chapter 3: the adaptive business network vision, chapter 4: roles and responsibilities within the network, chapter 5: preparing for an adaptive business network, chapter 6: step one - visibility, chapter 7: step two - community, chapter 8: step three - collaboration, chapter 9: step four - adaptability, chapter 10: the adaptive business network in practice, chapter 11: fut...

255p zizaybay1103 29-05-2024 4 2   Download

Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.

285p vimeyers 29-05-2024 3 2   Download

Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach.

316p vimeyers 29-05-2024 4 2   Download

This book could not have been written without the experience we have gained from the clients of People in Business, in particular Hiscox, Premier Oil, Unilever, Manpower, John Lewis, The Crown Prosecution Service and Man Investments, among others. We also want to thank those who have given us their time, including Tesco, Sainsbury’s, Reuters, Microsoft, the BBC, Compass Group, Nationwide Building Society, Orange, Vodafone and Sir Martin Sorrell, CEO of WPP, who is responsible for managing one of the most complex employer brands on earth.

234p vimeyers 29-05-2024 10 2   Download

Part 3 of ebook "Learning business English in China: The construction of professional identity" provides readers with contents including: Chapter 5 - Mode, access, and agency in participatory learning; Chapter 6 - Discursive construction of professional identity; Chapter 7 - Reception of students’ professional identity construction; Chapter 8 - Towards a model of learning business English and professional identity construction;...

167p dongmelo 26-05-2024 5 3   Download

Part 2 book "Exploring the gray zone - Case discussions of ethical dilemmas for the veterinary technician" includes content: What’s in an answer; popular party guy or ethical concern; is it discrimination; well intentioned friend; forbid or forget; suspicious client; hiring in a close community; ringworm kitten at the babysitters; who makes the call; how rough is too rough; on call dilemma; a business on the side; compliment or reason for concern; the helpful neighbor or the meddling neighbor; cyberbullying.

81p muasambanhan04 11-01-2024 1 1   Download

Continued part 1, part 2 of ebook "Show me the money: Writing business and economics stories for mass communication" provides readers with contents including: private and small companies; nonprofit organizations; business in the courthouse; bankruptcy court; writing about real estate; state and federal regulatory agencies; finding information on the internet;...

218p tuongnhuoclan 27-11-2023 4 2   Download

Ebook "The institute of accounts: Nineteenth-century origins of accounting professionalism in the United States" focuses upon the Institute of Accounts (IA), an organization to which the modern United States accounting profession can trace its roots. The IA was organized in the early 1880s in New York City and, as discussed in this book, attracted a diverse membership that included some of the leading accounting thinkers of the period.

127p tuongnhuoclan 28-11-2023 8 5   Download

Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...

150p mocthanhdao0210 19-11-2023 10 2   Download

Continued part 1, part 2 of ebook "The Routledge companion to visual organization" provides readers with contents including: visual methodologies and methods; visual identities and practices; visual representations of organization; methodological ways of seeing and knowing; ethnographic videography and filmmaking for consumer research; arts-based interventions and organizational development; managing operations and teams visually;...

240p mocthanhdao0210 19-11-2023 4 1   Download

Part 1 of ebook "Environmental accounting and reporting: Theory and practice" provides readers with contents including: new challenges for the enterprise in the age of “sustainable modernity”; environmental accounting - conceptual framework; measurement and communication of environmental variable; toward the future perspectives of business integrated measurement and communication;...

174p mocthanhdao0210 19-11-2023 8 4   Download

Ebook "The impact of IFRS on industry" provides specific guidance on applying IFRS in a diverse range of sectors. Opening with an overview of IFRS, including a summary of all the standards, the book goes on to provide detailed coverage of the standards that can impact all industries, including IAS-40, IFRS 1, and IFRS 5. Thereafter, it offers practical advice and guidance on the application of IFRS in specific industries, including automotive; oil and gas; bio-sciences; infrastructure; airlines; media and communications; government-owned entities;...

273p mocthanhdao0210 19-11-2023 11 6   Download

Ebook "Market leader: Pre-intermediate business English course book (3rd edition)" features completely updated content and a significantly enhanced range of authentic resource material, reflecting the latest trends in the business world. If you are in business, the course will greatly improve your ability to communicate in English in a wide range of business situations.

176p luctumac0210 13-11-2023 9 5   Download

Part 1 book "BSAVA manual of small animal practice management and development" includes content: The practice dispensary; offices, administration and staff accommodation, communication, leadership and self-management, managing people, practical employment law in the United Kingdom, the professional context, principles of health and safety, strategic and business planning, finance,... and other contents.

292p oursky08 02-11-2023 5 3   Download