Ebook Diploma in business management

Ebook Advanced diploma in business management: Strategic marketing management – Part 2 includes contents: Study unit 8 marketing planning; study unit 9 marketing implementation and control; study unit 10 product management and development; study unit 11 branding and brand management; study unit 12 the promotional mix; study unit 13 direct marketing; study unit 14 distribution channel management; study unit 15 pricing policies and price setting.

258p haojiubujain03 04-08-2023 12 6   Download

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour.

206p haojiubujain03 04-08-2023 7 6   Download

Ebook Diploma in Business Administration: Marketing presents the following content: Chapter 1 marketing culture and orientation, chapter 2 markets and the marketing environment, chapter 3 marketing strategies, chapter 4 marketing plan, chapter 5 research for marketing, chapter 6 understanding consumers and consumer behaviour, chapter 7 product management and development.…

360p haojiubujain02 03-07-2023 5 1   Download

Ebook Advanced diploma in business management: Managing the information resource presents the following content: Chapter 1 the role of traditional information systems in today's business environment; chapter 2 the role of internet based information systems in today's business environment; chapter 3 the role and function of information systems in supporting business operations; chapter 4 the role and function of information systems in maintaining competitive advantage; chapter 5 internet technology and business processes;...

252p haojiubujain02 03-07-2023 6 4   Download

Ebook Diploma in business management: Marketing policy, planning and communication – Part 2 presents the following content: Study unit 6 understanding consumers and consumer behaviour, study unit 7 product management and development, study unit 8 pricing policies and price setting, study unit 9 distribution policy and management, study unit 10 marketing communications, study unit 11 the international dimension to marketing, study unit 12 marketing issues: responsibility and change.

208p haojiubujain02 03-07-2023 5 4   Download

Ebook Diploma in business management: Marketing policy, planning and communication – Part 1 presents the following content: Study unit 1 marketing culture and orientation, study unit 2 markets and the marketing environment, study unit 3 marketing strategies, study unit 4 marketing plans, study unit 5 research for marketing.

148p haojiubujain02 03-07-2023 6 3   Download

Ebook Diploma in business management: Human resource management - Part 1 includes the following content: Study Unit 1 HRM and its context, study unit 2 ethics and corporate social responsibility in HRM, study unit 3 human resource planning (HRP), Study unit 4 recruitment and selection, study unit 5 performance management – an overview, study unit 6 job design.

168p haojiubujain01 24-06-2023 6 3   Download

Ebook Diploma in business management: Human resource management - Part 2 includes the following content: Study unit 7 performance appraisal; study unit 8 learning and development; study unit 9 talent management; study unit 10 employee reward; study unit 11 discipline and grievance; study unit 12 employee communication, involvement and engagemen; study unit 13 health, safety and welfare.

136p haojiubujain01 24-06-2023 5 3   Download

Ebook Advanced diploma in business administration study manual: International business (case study) – Part 2 includes the following content: Study unit 9 international strategy: standardisation, adaptation and globalization; study unit 10 market entry strategies; study unit 11 international product management; study unit 12 international pricing policies; study unit 13 international promotion policy; study unit 14 international distribution and logistics; study unit 15 the extended marketing mix; study unit 16 implementation, evaluation and control; study unit 17 finance and international b...

202p haojiubujain01 24-06-2023 6 5   Download

Ebook Advanced diploma in business: Management international business - Part 1 includes contents: Study unit 1 the importance and nature of international business; study unit 2 understanding the world trading environment; study unit 3 understanding international trade; study unit 4 understanding the international business environment; study unit 5 international business strategy; study unit 6 organisational structures, cultures and capabilities; study unit 7 international strategy: standardisation, adaptation and globalisation.

124p haojiubujain01 06-06-2023 6 2   Download

Ebook Advanced diploma in business: Management international business - Part 2 includes contents: Study unit 8 entry strategies; study unit 9 international marketing; study unit 10 international manufacturing; study unit 11 international human resource management; study unit 12 implementation, evaluation and control; study unit 13 finance and international business; study unit 14 risk and the international business.

141p haojiubujain01 06-06-2023 2 2   Download

Ebook Diploma in business management: Economic principles and their application to business – Part 1 presents the following content: Study unit 1 the economic problem and production; study unit 2 consumption and demand; study unit 3 demand and revenue; study unit 4 costs of production; study unit 5 costs, profit and supply; study unit 6 markets and prices; study unit 7 market structures: perfect competition versus monopoly; study unit 8 market structures and competition: monopolistic competition and oligopoly.

164p haojiubujain01 06-06-2023 5 2   Download

Ebook Diploma in business management: Economic principles and their application to business – Part 2 presents the following content: Study unit 9 the national economy; study unit 10 determination of national product: the keynesian model of income determination and the multiplier; study unit 11 macroeconomic equilibrium and the deflationary and inflationary gaps; study unit 12 money and the financial system; study unit 13 monetary policy; study unit 14 macroeconomic policy; study unit 15 the economics of international trade; study unit 16 national product and international trade; study unit ...

156p haojiubujain01 06-06-2023 10 4   Download

Ebook Diploma in business administration: Economics – Part 1 presents the following content: Study unit 1 the economic problem and production; study unit 2 consumption and demand; study unit 3 demand and revenue; study unit 4 costs of production; study unit 5 profit, supply and expenditure taxes; study unit 6 markets and prices; study unit 7 market structures and competition; study unit 8 money and the financial system.

161p haojiubujain01 06-06-2023 2 2   Download

Ebook Diploma in business administration: Economics – Part 2 presents the following content: Study unit 9 liquidity preference; study unit 10 the national economy; study unit 11 determination of national product and implications of investment; study unit 12 the deflationary and inflationary gaps; study unit 13 classical and monetarist economics; study unit 14 government and the national product; study unit 15 economic problems and policies; study unit 16 national product and international trade; study unit 17 the economics of international trade; study unit 18 foreign exchange.

168p haojiubujain01 06-06-2023 2 2   Download

Ebook Diploma in business management: Organisational behaviour – Part 1 presents the following content: Study unit intro an introduction to organisational behaviour; study unit 1 the development of management thought; study unit 2 organisational behaviour and its importance to management; study unit 3 the individual and the organisation; study unit 4 attitudes, learning, stress and the problems of the individual; study unit 5 motivation theories and their implications for management.

160p haojiubujain01 06-06-2023 2 1   Download

Ebook Diploma in business management: Organisational behaviour – Part 2 presents the following content: Study unit 6 the nature and meaning of job satisfaction; study unit 7 the nature and significance of groups in organisations; study unit 8 leadership; study unit 9 conflict and conflict resolution in organisations; study unit 10 communication processes and barriers.

142p haojiubujain01 06-06-2023 3 1   Download

Ebook Advanced diploma in business management: Corporate Finance – Part 1 includes contents: Study unit 1 The context of corporate finance; Study unit 2 Company performance, valuation and failure; Study unit 3 Acquisitions and mergers; Study unit 4 Financial markets; Study unit 5 Sources of company finance; Study unit 6 Cost of finance; Study unit 7 Portfolio theory and market efficiency; Study unit 8 The capital asset pricing model.

208p haojiubujain01 06-06-2023 4 2   Download

Ebook Advanced diploma in business management: Corporate Finance – Part 2 includes contents: Study unit 9 Capital structure; Study unit 10 Corporate dividend policy; Study unit 11 Working capital and short-term asset management; Study unit 12 Capital investment decision making 1: Basic appraisal techniques; Study unit 13 Capital investment decision making 2: Further considerations; Study unit 14 Managing risk; Study unit 15 International trade and finance.

210p haojiubujain01 06-06-2023 4 2   Download

Ebook Advanced diploma in business management: Corporate strategy and planning – Part 1 includes contents: Study unit 1 An introduction to corporate strategy and planning; Study unit 2 Strategic analysis 1: The external environment; Study unit 3 Strategic analysis 2: The internal environment; Study unit 4 Strategy development and the bases of strategic choice; Study unit 5 Strategic direction and methods of development.

108p haojiubujain01 06-06-2023 3 1   Download