Ebook Global Marketing

Part 1 book "The global airline industry" includes content: Introduction and overview, the international institutional and regulatory environment, overview of airline economics, markets and demand; fundamentals of pricing and revenue management, airline operating costs and measures of productivity; the airline planning process, airline schedule optimization, airline flight operations.

269p dianmotminh04 12-07-2024 0 0   Download

Part 1 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: mapping market scenarios; understanding international business; international finance; economic and cultural dynamics; political and legal factors;...

132p giangmacvien 22-06-2024 2 1   Download

Part 2 of ebook "Sustainable growth in global markets: Strategic choices and managerial implications" provides readers with contents including: preparing destination markets; market research and organizational design; internal and external fit; segmentation, targeting, and positioning; developing functional strategies; international pricing and distribution strategies;...

211p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "The luxury market in Brazil: Market opportunities and potential" provides readers with contents including: the universe of luxury; the global luxury market; the luxury market in Brazil; who are the luxury consumers in Brazil; communication, advertising and events; distributing luxury products and services in Brazil;...

98p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Thriving in a new world economy: Proceedings of the 2012 world marketing congress/cultural perspectives in marketing conference" provides readers with contents including: exploring and exploiting relationships in business markets; understanding the sales force; entrepreneurship & family business in the global marketplace; embedding ethics in corporate practice; customer evaluation and cultural embeddedness; when firms get talkative a look at corporations and social media; research issues in various markets;...

207p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Advertising confluence: Transitioning marketing communications into social movements" provides readers with contents including: from Lipophilia to Lipophobia, the role of moral entrepreneurs; creative advertising appeals on global cultural spectrum; polysemy in advertising, a study of the effects of advertising messages on decision making; does the country of origin matter for cosmetics;...

77p giangmacvien 22-06-2024 1 1   Download

Part 1 of ebook "Brand building and marketing in key emerging markets: A practitioner’s guide to successful brand growth in China, India, Russia and Brazil" provides readers with contents including: new forces in global marketing; the new paradigm market-driven approach and need for a one-world-strategy; external environment, understanding the BRIC markets as foundation for successful marketing;...

264p giangmacvien 22-06-2024 1 1   Download

Ebook "Multinational management: A casebook on Asia’s global market leaders" demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals.

367p giangdongdinh 30-05-2024 4 2   Download

Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.

517p giangdongdinh 30-05-2024 2 2   Download

Ebook "Brewing, beer and pubs: A global perspective" includes the marketing and globalization of the brewing industry, beer excise duties and market concentration, and reflections upon developments in brewing and beer consumption across the world in order to explore the wide-reaching influence of this industry.

340p giangdongdinh 30-05-2024 2 2   Download

Ebook "Contemporary wine marketing and supply chain management: A global perspective" intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers.

258p giangdongdinh 30-05-2024 2 2   Download

Ebook "Cultural perspectives in a global marketplace: Proceedings of the 2010 cultural perspectives in marketing conference" provides readers with contents including: cultures, regions, and identity; cross-cultural ethics and social responsibility; marketing strategy and performance; consumer behavior across cultures; business-to-business marketing across cultures; cross-cultural research methodology;...

160p giangdongdinh 30-05-2024 2 2   Download

Ebook "Emerging issues in global marketing: A shifting paradigm" examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets.

387p giangdongdinh 30-05-2024 5 2   Download

Ebook "Fair trade in CSR strategy of global retailers" shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large.

217p giangdongdinh 30-05-2024 6 2   Download

Ebook "Global luxury: Organizational change and emerging markets since the 1970s" explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. While many aspects of globalization remain abstract and intangible, the luxury industry has created markets where previously there were none, by educating Japanese about the history of French handbags, Chinese about the finest wines, and setting global standards for an elite, inspirational lifestyle.

293p giangdongdinh 30-05-2024 5 2   Download

Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.

270p giangdongdinh 30-05-2024 4 2   Download

Ebook "Higher education consumer choice" provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage.

144p giangdongdinh 30-05-2024 4 2   Download

Ebook "International fragmentation: Impacts and prospects for manufacturing, marketing, economy, and growth" addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational performance.

166p giangdongdinh 30-05-2024 4 2   Download

The liberalization of markets has lead to record levels of international investments. Icon Group Ltd.'s primary mission is to assist international managers to better plan and implement strategies in a global economy. It does so by providing various specialized industry reports, data bases, publications and services to its clients.

127p vimeyers 29-05-2024 10 2   Download

Ebook "Intermarket technical analysis: Trading strategies for the global stock, bond, commodity and currency markets" presents the following content: Chapter 1 a new dimension in technical analysis; chapter 2 the 1987 crash revisited an intermarket perspective; chapter 3 commodity prices and bonds; chapter 4 bonds versus stocks; chapter 5 commodities and the U.S. dollar; chapter 6 the dollar versus interest rates and stocks; chapter 7 commodity indexes; chapter 8 international markets; chapter 9 stock market groups;…

146p zizaybay1103 29-05-2024 3 1   Download