Ebook The future of reputation

Continued part 1, part 2 of ebook "Handbook of corporate communication and public relations: Pure and applied" provides readers with contents including: managing image, identity and reputation; the future is now; communicating a continuity plan - the action stations framework; crisis management in the internet mediated era; public relations and democracy - historical reflections and implications for practice; communication for creative thinking in a corporate context;...

194p tieulangtran 28-09-2023 6 5   Download

includes contents: Chapter 1 introduction: when poop goes primetime; chapter 2 how the free flow of information liberates and constrains us; chapter 3 gossip and the virtues of knowing less; chapter 4 shaming and the digital scarlet letter; chapter 5 the role of law; chapter 6 free speech, anonymity, and accountability; chapter 7 privacy in an overexposed world; chapter 8 conclusion: the future of reputation.

306p haojiubujain03 24-07-2023 7 3   Download