Eco-labelling

Environmental pollution is a serious problem that all countries are facing with, especially in a fast growing economy as Vietnam. For enterprises, development and marketing of products designed to reduce negative effects on the environment can meet the needs of consumers and society. This paper deals with the ecolabelling concept as a green marketing tool. The main purpose of this study is to find out the eco-labelling impact on consumers' purchase intentions for the next experimental research.

11p huyetthienthan 23-11-2021 16 4   Download

The paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products

10p tamynhan6 14-09-2020 38 3   Download

Our empirical findings are robust to controlling for individual fixed-effects, expe- rience, year effects, team, home ballpark characteristics, and managerial quality. The inclusion of individual fixed-effects means that the results cannot be explained by assorta- tive matching between complementary or substitutable players at the team level, since the analysis is exploiting variation over time within a given player’s performance.

44p loixinloi 08-05-2013 35 4   Download

More recently,  the definition of  this sector has needed  to reflect  the drive  to reduce CO2 equivalent  emissions from the wider economy.

36p dangsuynghi 15-03-2013 53 7   Download

Today, many marketers use specific images that are meaningful to this audience: celebrities such as entertainers, rap singers and athletes; models in fashionable dress; models using specific cultural associations expressed in language and mannerisms; youth representing peer approval; and popular music unique to a specific group of children of color. Other marketing strategies lure young consumers with routine “low” and special discounted prices for over-sized amounts of foods and beverages, such as McDonald’s Meal Deals and 7–11’s Big Gulp oversized beverages....

72p dangsuynghi 15-03-2013 64 7   Download

The recommendations of the Belgian government for the procurement of furniture 11 were defined following the comparison of several ecolabels and national recommendations as well as the draft of the European Ecolabel for furniture of 200312 . The criteria are set for the procurement of cupboards and racks, tables and chairs. Criteria are defined for all the materials contained, including surface treatments. If the material does not represent more than 3w% (except surface treatment) in the finished piece of furniture, it need not respect the specific criteria, only the general ones.

18p connhobinh 10-12-2012 34 2   Download

MSC’s intention is that this guidance is easy to understand and practical. The MSC intends it to be a useful tool for potential certification clients, helping you to clearly and simply describe: o The actions your organisation will implement to enable your fishery to pass the MSC standard. o The people, other organisations or stakeholders involved in the project and their responsibilities. o The resources required. o The timescales and specific milestones that will help you measure progress towards your goals.

23p lulanphuong 19-03-2012 81 4   Download