Effect of the 12 Steps

In this chapter you will learn: The promotion mix, integrated marketing communications, a view of the communications process, steps in developing effective marketing communication, setting the total promotion budget and mix, socially responsible marketing communication.

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Agenda The Therapeutic Value of the 12 Steps of Alcoholics Anonymous: define recovery, understand the soundness of the psychological principles that are operative in the 12 Steps, propose a True - Self model of personal development to understand the therapeutic effects of the 12 Steps, understand the therapeutic value and effect of the 12 Steps, understand how the Steps help one develop a new understanding of themselves and a more positive self - concept.

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Troubleshooting Network Problems Describe the steps involved in an effective troubleshooting methodology Follow a systematic troubleshooting process to identify and resolve networking problems Document symptoms, solutions, and results when troubleshooting network problems Use a variety of software and hardware tools to diagnose problems

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After studying this chapter, you should be able to: 1. Discuss the main incentives for individual employees. 2. Discuss the pros and cons of incentives for salespeople. 3. Name and define the most popular organizationwide variable pay plans. 4. Describe the main incentives for managers and executives. 5. Outline the steps in developing effective incentive plans.

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