Enterprise testing strategies

The study aims to investigate the factors affecting marketing strategy of logistics enterprises in the central key economic region. This study uses quantitative research methods through SPSS to test the scale reliability, exploratory factor analysis (EFA) and regression analysis. Data were collected from 120 logistics enterprises in the central key economic region. The results show that four factors positively affect the marketing strategy of logistics enterprises, including information technology capability, human resources, competitors, legal environment.

14p toduongg 24-08-2024 8 3   Download

The thesis does not focus on introducing IM tools and techniques applied them in specific situations, such as marketing techniques through search engine ) SEM (Search Engine Marketing), Marketing on social networks ) SMM (Social Media Marketing)...; only focus on studying process of IM activity in general, from analysing information, planning, building strategy, selecting tool and implementing the plan and testing the correction. Related to respondents: Survey of SMEs, satisfying the conditions.

0p nguyenthiminh32 12-07-2014 90 10   Download

Multi-site, 3-tier-web architecture, robust security, written in Java & scripting language, good support system.Very user-friendly, 3-tier web architecture, excellent scalability, robust security, high latency of VPN’s security, built in Python programming language, very good upgrade frequency, simulation based ERP, Live Tutorial Cd.Flexible upgrade, Flexible report generation, User friendly, good update frequency

16p khuatthihoa 29-07-2013 78 4   Download