Entrepreneurial orientation on market orientation

In this paper, the author seek to analyze the role of several determinants in the process of internationalization of Tunisian SMEs in Africa, and consequently their performance. Thanks to a quantitative study carried out among 46 companies analyzed under SPSS and Smart PLS, the results demonstrate the importance of the total mediating role of international entrepreneurial orientation (OEI) in the relationship between competitiveness and international performance. However, networking only generates a direct effect on international performance.

15p alucardhellsing 04-05-2022 28 2   Download

The aim of this paper is to assess an influence of learning orientation, entrepreneurial orientation and market orientation on innovation capabilities.

10p murielnguyen 29-06-2020 12 0   Download

The aim of this study is to investigate the impact of entrepreneurial orientation (EO) on differentiation strategy. In this study, the components of EO are innovativeness, proactiveness and risk-taking. On the other hand, differentiation strategy indicates the product, process, market and brand differentiation.

6p tozontozon 25-04-2020 3 1   Download

This research is aimed to disclose the influence of entrepreneurial orientation and technology orientation on market orientation with education as a moderation variable. Referring to the assumption of research approach, the study uses quantitative approach and causal relationship across variables is examined with SEM-PLS. The object of research includes Small-and-Medium Enterprises in East Java, Indonesia.

10p tozontozon 25-04-2020 9 1   Download