Essentials of marketing

The future is bright for event managers equipped with the essential training and skills required to research, plan, schedule, organize, and market special events anywhere in the world. In this Third Edition of his definitive guide to the profession, Dr. Joe Goldblatt, CSEP, imparts the logistical know-how and the theoretical understanding needed to take advantage of the countless opportunities in this rapidly growing field.

484p vimeyers 29-05-2024 2 2   Download

The study is carried out with an objective to explore the impact of green supply chain management on different performance measures such as environmental performance, operational performance and financial performance. In addition to that, the mediating role of operational performance and the environmental performance in the relationship between green supply chain management and the financial performance is also examined.

11p longtimenosee10 26-04-2024 2 1   Download

This study investigate the relationship between economy at national and international level, supply chain management system and socio economic process. In this article, we consider the effect of world economy globalization upon socio-economic processes at the national level.

7p longtimenosee06 27-03-2024 3 2   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

Ebook "The four pillars of profit-driven marketing: How to maximize creativity, accountability, and ROI" is the first book to offer a practical, proven framework that helps marketers capture the metrics essential to determining ROI and use them to develop an overall marketing strategy based on accurate ROI figures. Inside, two marketing strategy executives at Booz & Company, Leslie Moeller and Edward Landry, reveal the “4 pillars of marketing," which help track ROI at every point in the ever-expanding and increasingly complex world of media platforms.

241p tuongnhuoclan 28-11-2023 4 2   Download

Ebook Android™ apps marketing: Secrets to selling your android app – Part 2 includes contents: Chapter 10 pricing your app, chapter 11 conducting an app pricing analysis, chapter 12 selling value over price, chapter 13 breaking into the android market top paid apps, chapter 14 level the playing field with a free app, chapter 15 the app pricing rollercoaster, chapter 16 app promotions and cross-selling, chapter 17 using android analytics, chapter 18 why have a marketing plan? chapter 19 components of an app marketing plan, chapter 20 marketing essentials, chapter 21 twenty-five essential and...

154p haojiubujain08 01-11-2023 11 4   Download

Ebook "Business principles for legal nurse consultants" is an invaluable resource developed under the auspices of the American Association of Legal Nurse Consultants (AALNC) that can help you along the way. The editor taps into the collective wisdom and experience of LNCs who have already built their own thriving practices.

339p loivantrinh 29-10-2023 5 3   Download

Ebook "Introduction to industrial polypropylene: Properties, catalysts, processes" provide chemists, engineers and students an introduction to the essentials of industrial polypropylene— what it is, how it is made and fabricated, how it is characterized, the markets it serves, and its environmental fate. Technical aspects are described in a straightforward way with minimal discussion of esoteric theory such that a person with a modicum of training in chemistry should be able to grasp.

346p loivantrinh 29-10-2023 5 3   Download

Continued part 1, part 2 of ebook "Modern day retail marketing management" provides readers with contents including: store layout; store manager – CEO of the store; the essentials of store management; the enchanting world of merchandising; merchandising management; rolling out a new store; visual merchandising – the window to retail business; private labels; retail security – preventing losses and dealing with thefts; CRM – winning and retaining loyal customers;...

238p hanlinhchi 29-08-2023 11 6   Download

Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.

307p tichhythan 17-08-2023 14 9   Download

Ebook Managerial economics: Theory and practice - Part 1 presents the following content: Chapter 1: introduction, chapter 2: introduction to mathematical economics, chapter 3: the essentials of demand and supply, chapter 4: additional topics in demand theory, chapter 5: production, chapter 6: cost, chapter 7: profit and revenue maximization, chapter 8: market structure: perfect competition and monopoly.

375p haojiubujain02 03-07-2023 4 1   Download

Ebook Essentials of economics (6th ed): Part 2 presents the following content: Chapter 1 getting started; chapter 2 the U.S. and global economies; chapter 3 the economic problem; chapter 4 demand and supply; chapter 5 elasticities of demand and supply; chapter 6 efficiency and fairness of markets; chapter 7 government actions in markets; chapter 8 global markets in action; chapter 9 externalities: pollution, education, and health care.

287p haojiubujain01 06-06-2023 8 2   Download

Ebook ACCA Paper F9: Financial management - Essential text: Part 2 presents the following content: Chapter 12 financial markets and the treasury function, chapter 13 foreign exchange risk, chapter 14 interest rate risk, chapter 15 sources of finance, chapter 16 dividend policy, chapter 17 the cost of capital, chapter 18 capital structure, chapter 19 financial ratios, chapter 20 business valuations and market efficiency, chapter 21 questions & answers.

340p haojiubujain01 06-06-2023 10 4   Download

Ebook Essentials of economics (3e): Part 1 includes the following content: Chapter 1 limits, alternatives, and choices; chapter 2 the market system and the circular flow; chapter 3 demand, supply, and market equilibrium; chapter 4 elasticity of demand and supply; chapter 5 market failures: public goods and externalities; chapter 6 businesses and their costs; chapter 7 pure competition; chapter 8 pure monopoly; chapter 9 monopolistic competition and oligopoly.

332p haojiubujain01 06-06-2023 3 2   Download

Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Marketing: Scope and Concepts; Understanding the Marketplace and Consumers; Consumer Markets and Consumer Buying Behaviour; Business Markets and Business Buyer Behaviour; Designing a Customer-driven Strategy and Mix: Creating Value for Target Customer;...Please refer to the documentation for more details.

203p chankora 16-06-2023 8 5   Download

Ebook Marketing management/ Essentials of marketing: Part 1 presents the following content: Managing Marketing Channels; Marketing Communication Tools (Promotion Mix); Creating Competitive Advantage; Sustainable Marketing;...Please refer to the documentation for more details.

151p chankora 16-06-2023 6 5   Download

This is a book for all those who sincerely believe that library services and reading are too good to be missed. It is for people who believe that good reading habits are essential to getting the most out of life, and that those habits are difficult or impossible to acquire if they are not learned early. It focuses specifically on boys in that period when they are no longer children but not yet teenagers, from eight to twelve years old, what we know as the “tween” years.

137p runthenight08 12-04-2023 4 2   Download

This book is intended to provide you with a deliberate process of instructional design and the essential background information to help ensure the resounding success of your library workshops. The process described in this book is best suited for those workshops that you teach frequently or that are taught by more than one librarian. Having said that, however, aspects of the process can be easily adapted into the development of unique or infrequently offered workshops as well.

180p runthenight08 12-04-2023 5 2   Download

This book will look at the prevention of loss, the restoration of data or digital materials, and planning for long-term access to these materials. There are two major issues in planning to prevent the loss of digital materials: physical loss of data and hardware; and intellectual loss. Section 1 of this book will look at that common disaster, loss of data from a system or server crash, and how to prevent the loss of data through regularly scheduled backups. Section 2 of this book will discuss procedural decisions to increase the longevity of digital materials, documents,

121p runthenight08 12-04-2023 4 2   Download

This book consists of ready-reference articles that cover all aspects of Friends of the Library groups: organization, finances, personnel, fund-raising, programs, legalities, and so on. Cross-references to other relevant articles within the book are in boldface type. Certain articles in the book also cross-refer to relevant materials on the CD. The CD itself is arranged topically into nine folders, each of which contains various sample documents that will help a Friends group conduct the activities of their organization.

118p runthenight08 12-04-2023 5 2   Download