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Explaining internet banking adoption rates
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This paper focuses on customers’ attitudes towards internet banking (IB), with particular reference to generational differences vis-à-vis such service. These factors are important for banks to project how demand is likely to develop over time. After modelling the IB adoption decision across a sample of countries, we conduct a questionnaire amongst bank customers who include users and non-users of IB and set up focus groups, each comprising participants from a specific age bracket.
19p
trinhthamhodang2
21-01-2020
26
3
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