Factors influencing individual customers' choice

The results show that individual variables and nature of the operation are the main factors influencing customer’s choice for banking services’ distribution channels. Moreover, we also find that service quality perceived by customers among different channels have dissimilar effects on overall customer satisfaction. The results also propose a conceptual model of multi-channel customer satisfaction in a Vietnamese banking context.

15p huyetthienthan 23-11-2021 15 4   Download

Determining the factors affecting the intention of individual customers to choose online banking services at Vietnamese commercial banks. Measure and evaluate the impact of each factor on the intention of individual customers to choose online banking services at commercial banks in Vietnam. Proposing some administrative implications to develop online banking services of individual customers at Vietnamese commercial banks.

31p kethamoi12 15-05-2021 9 2   Download

In many industries, including telecommunications, transportation, and energy as well as chemicals and food and beverages, firm performance and success largely depend on external factors. The main levers for profitability in those industries are heavily influenced by regula- tory actors who impact strategic choices of corporate management.

98p lenh_hoi_xung 22-02-2013 51 8   Download