Financial metrics

Lecture "Marketing metrics - Chapter 4: Non-financial metrics" presentation of content: Product and portfolio management, pricing strategy, chanel and retail management, marketing communication metrics.

22p bautroibinhyen11 03-01-2017 76 3   Download

This paper investigates the role of environmental management accounting on sustainable supply chain management and the link between sustainable supply chain management and efficiency including financial and environmental factors using questionnaire-based survey.

12p tohitohi 22-05-2020 65 2   Download

Lecture "Marketing metrics - Chapter 5: Financial metrics" presentation of content: Cost, key metrics, price, revenue and profit; key financial indexes.

8p bautroibinhyen11 03-01-2017 50 3   Download