Gender stereotypes and politics

This paper aims to demonstrate how Critical Discourse Analysis (CDA) can be used as a conceptual framework for investigating gender stereotypes in political media discourse. Language and gender studies in media discourse work with a diverse theoretical standpoint underpinning each particular work, and are generally bound by a concern for the reproduction of ideology in language use, which is also one of the aims of CDA.

7p guernsey 28-12-2021 12 1   Download

This paper discusses that kids are involved by multiple discourses and, in a way, they understand how they face stereotypes in society and the political issues proposed by the school pedagogical practice. Primarily observations indicate that confrontations take place on daily basis when conservative children, families and educators face the new progressive ideas proposed by the school curriculum, they are normally related to stagnated hierarchies (and consequently inequalities) on gender, race, ethnicity, profession, etc.

7p mudbound 06-12-2021 16 1   Download

This study investigates men and women’s representations in TV advertisements in Vietnam from a multimodal critical discourse analysis perspective. The data comprise of almost one hundred TV advertisements aired on principle TV channels in Vietnam such as VTV and HTV. The framework in use is Fairclough’s (2001), in which part of Kress and van Leeuwen’s visual grammar (1996) is incorporated for a multimodal discourse analysis of the advertisements.

70p nguathienthan 04-10-2019 42 1   Download