Gender stereotypes and politics

Xem 1-2 trên 2 kết quả Gender stereotypes and politics

Applying Critical Discourse Analysis as a conceptual framework for investigating gender stereotypes in political media discourse

This paper aims to demonstrate how Critical Discourse Analysis (CDA) can be used as a conceptual framework for investigating gender stereotypes in political media discourse. Language and gender studies in media discourse work with a diverse theoretical standpoint underpinning each particular work, and are generally bound by a concern for the reproduction of ideology in language use, which is also one of the aims of CDA.

7p guernsey 28-12-2021 13 1 Download

Research projects at school level: Men and women’s representations in TV advertisements in Vietnam - A multimodal critical discourse analysis

This study investigates men and women’s representations in TV advertisements in Vietnam from a multimodal critical discourse analysis perspective. The data comprise of almost one hundred TV advertisements aired on principle TV channels in Vietnam such as VTV and HTV. The framework in use is Fairclough’s (2001), in which part of Kress and van Leeuwen’s visual grammar (1996) is incorporated for a multimodal discourse analysis of the advertisements.

70p nguathienthan 04-10-2019 42 1 Download