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Global market entry strategies
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Ebook "Multinational management: A casebook on Asia’s global market leaders" demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals.
367p
giangdongdinh
30-05-2024
4
2
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Ebook "Advances in global marketing: A research anthology" expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance.
517p
giangdongdinh
30-05-2024
2
2
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Ebook "Global marketing strategy: An executive digest" has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix.
270p
giangdongdinh
30-05-2024
4
2
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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211p
longtimenosee03
30-01-2024
8
3
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Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing; Chapter 15: Global distribution; Chapter 16: Global advertising; Chapter 17: Global promotion, e-commerce, and personal selling; Chapter 18: Organizing ...
465p
haojiubujain02
03-07-2023
7
6
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Ebook Global marketing (Seventh edition): Part 1 includes contents: Chapter 1 introduction to global marketing; chapter 2 the global economic environment; chapter 3 the global trade environment; chapter 4 social and cultural environments; chapter 5 the political, legal, and regulatory environments; chapter 6 global information systems and market research; chapter 7 segmentation, targeting, and positioning; chapter 8 importing, exporting, and sourcing; chapter 9 global market entry strategies: licensing, investment, and strategic alliances.
309p
haojiubujain01
03-07-2023
8
3
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Ebook Advanced diploma in business administration study manual: International business (case study) – Part 2 includes the following content: Study unit 9 international strategy: standardisation, adaptation and globalization; study unit 10 market entry strategies; study unit 11 international product management; study unit 12 international pricing policies; study unit 13 international promotion policy; study unit 14 international distribution and logistics; study unit 15 the extended marketing mix; study unit 16 implementation, evaluation and control; study unit 17 finance and international b...
202p
haojiubujain01
24-06-2023
7
6
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Chapter 7 - Selecting international markets. After reading the material in this chapter, you should be able to: Domestic vs. international expansion, ansoff and internationalization, motives to internationalize, internationalization/market entry theory, concentration v. diversification.
34p
runordie9
27-09-2022
18
6
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Chapter 8 - Entering global markets. After reading the material in this chapter, you should be able to: Reasons for internationalizing, factors in the mode of entry decision, methods of entry to international markets: Direct or indirect exporting, licensing, franchising, contract manufacturing, turnkey operations, management contracts, international joint ventures, international business alliances, wholly owned subsidiaries.
33p
runordie9
27-09-2022
11
6
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Chapter 12 - Global marketing management: Planning and organization. After studying this chapter you will be able to understand: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative market entry strategy, the increasing importance of international strategic alliances.
12p
lovebychance05
01-06-2021
9
3
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Chapter 15 - Entry strategy and strategic alliances. The goals of this chapter are: Explain the international market entry methods, discuss the debate on whether being a market pioneer or a fast follower is most useful, identify two different forms of piracy and discuss which might be helpful and harmful to firms doing international business, discuss channel members available to companies that export or manufacture overseas.
17p
tradaviahe15
23-02-2021
13
1
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"Lesson International business" prsent the content globalization; national differences in culture environment; national differences in political situation; national differences in economics environment; international business strategies; country evaluation and market selection; modes of entries; the organizational structure...
13p
nguyentrqan
24-01-2021
25
1
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(BQ) As was the case with the first four editions, we wrote Global Marketing, Fifth Edition, with today’s students and instructors in mind. Guided by our experience using the text in undergraduate and graduate classrooms and in corporate training seminars, we have revised, updated, and expanded Global Marketing, Fifth Edition.
357p
nanhankhuoctai5
01-06-2020
18
1
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After studying this chapter you will be able to understand: The importance of problem defi nition in international research, the problems of availability and use of secondary data, sources of secondary data, quantitative and qualitative research methods, multicultural sampling and its problems in less-developed countries, using international marketing research.
33p
nanhankhuoctai1
29-05-2020
29
1
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Chapter 12 - The firm’s market-entry strategies. The main goals of this chapter are to: Examine the main market and entry options for a company starting in international business, identify the main categories of companies involved in international trade, discuss an outline of foreign business plans (export marketing plan and FDI plan),...
20p
nanhankhuoctai1
29-05-2020
21
2
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This thesis researched the influence of ETBs on exporters from developing countries and their corresponding strategies through a case study of the Chinese organic food industry. Initially, a description of international trade and world export was developed, including their roles in the process of globalization. Trade barriers generated in international trade were then explained, with the focus on NTBs, especially ETBs. Lastly, the link between ETBs and market access was described and then the purpose of this study was proposed.
85p
nguyenyenyn117
18-06-2019
44
5
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At the end of this lecture, students should be able to: Understand global logistics, understand the benefits global logistics, understand challenges to global logistics, understand the factors that influence a company’s decision to enter international markets, understand ways by which a company can enter international market/international market entry strategies.
49p
nomoney9
04-04-2017
43
6
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(bq) part 2 book "international business - managing globalization" has contents: international strategic planning and market screening; internationalization and globalization processes; market entry and servicing strategies; market entry and servicing strategies,...and other contents.
394p
bautroibinhyen22
22-03-2017
40
5
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Chapter 8: Global marketing. In this chapter you will learn: Describe the components of a country market assessment, understand the marketing opportunities in BRIC countries, identify the various market entry strategies, highlight the similarities and differences between a domestic marketing strategy and a global marketing strategy.
32p
estupendo5
24-08-2016
59
5
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The objectives of this chapter: Explain the three basic decisions that firms contemplating foreign expansion must make: which markets to enter, when to enter those markets, and on what scale. Compare and contrast the different modes that firms use to enter foreign markets. Identify the factors that influence a firm's choice of entry mode. Recognize the pros and cons of acquisitions versus greenfield ventures as an entry strategy.
11p
tangtuy12
20-05-2016
46
6
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