Global marketing operations

Part 1 book "The global airline industry" includes content: Introduction and overview, the international institutional and regulatory environment, overview of airline economics, markets and demand; fundamentals of pricing and revenue management, airline operating costs and measures of productivity; the airline planning process, airline schedule optimization, airline flight operations.

269p dianmotminh04 12-07-2024 0 0   Download

This volume focuses on the risks associated with doing business in nondomestic markets, with particular, although not exclusive, application for US and UK companies. The authors are well qualified to write on this topic since they are executives in Merchant International Group (MIG), a firm that specializes in providing information and intelligence regarding risk to companies considering investments and operations in nondomestic markets.

315p vimeyers 29-05-2024 2 1   Download

The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.

11p longtimenosee06 27-03-2024 4 2   Download

The purpose of this paper is to review the existing literature on blockchain technology, present some trends and consider its potential value in supply chain management (SCM) of market. In modern economic conditions, the financial market integrated into the global economy is of fundamental importance for the development of the national economic system.

6p longtimenosee06 27-03-2024 7 2   Download

Continued part 1, part 2 of ebook "The risk modeling evaluation handbook: Rethinking financial risk management methodologies in the global capital markets" provides readers with contents including: model risk related to valuation models; limitations to measure risk; modeling model risk for risk models; economic capital and asset allocation;...

253p tuongnhuoclan 27-11-2023 9 5   Download

Ebook "Financial reporting and global capital markets: A history of the International Accounting Standards Committee 1973-2000" examines the history of the IASC from 1973 to 2000, including its foundation, operation, changing membership and leadership, achievements and setbacks, the development of its standards, and its restructuring leading up to the creation of the IASB in 2001.

701p tuongnhuoclan 28-11-2023 8 5   Download

Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...

150p mocthanhdao0210 19-11-2023 10 2   Download

Ebook "Market leader business law: Business English" is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for business law.

96p luctumac0210 13-11-2023 15 4   Download

Ebook "Global price fixing" describes and analyzes the formation, operation, and impacts of modern global cartels. It provides a broad picture of the economics, competition law and history of international price fixing. A deeper understanding of the phenomenon is afforded by intensive case studies of collusion in the markets for lysine, citric acid, and vitamins. Particular attention is given to the economic injuries sustained by the cartels' customers.

510p loivantrinh 29-10-2023 11 4   Download

In ebook "Retailing in the 21st century: Current and future trends (Second edition)" these experts share their knowledge and insights about diverse topics ranging from retailing trends around the world to retailing strategies, marketing, operations, and human resource management. In particular, the book provides valuable information on recent developments in marketing and technology in retailing, including RFID, electronic price tags, digital advertising displays, self check-out systems, personal selling assistants, and smart kiosks.

515p loivantrinh 29-10-2023 6 3   Download

Continued part 1, part 2 of ebook "Port management and operations" provides readers with contents including: chapter 5 - port and terminal investment; chapter 6 - ships’ size, ports’ size - a new era ahead; chapter 7 - strategic alliances, market positioning, and differentiation; chapter 8 - key performance indicators as tools of strategic planning and management; chapter 9 - leadership and teambuilding;...

184p hanlinhchi 29-08-2023 10 5   Download

This paper is going to clarify benefits and risks of financial liberalization, summarize the process of financial liberalization in Vietnam and give recommendations for Vietnam in the globalization process in general and financial liberalization in particular. The financial liberalization process in Vietnam will be analyzed clearly and logically. Accordingly, Vietnam should: Strengthen the efficiency of macroeconomic policies; Complete the institution and laws; Develop and complete financial markets and Improve the efficiency of using capital of the economy, etc.

8p tethientran 27-07-2023 8 5   Download

The study "Constructing and completing the legal system for the development of e-commerce in Vietnam in the globalization context" has shown these problems and suggested some solutions to improve the legal system for e-commerce in new context. The reason is that e-commerce in the digital economy platform has many new business models and different types of participant with increasingly complicated and variety operation way.

9p nhanchienthien 25-07-2023 7 4   Download

Ebook Management information systems: Managing the digital firm (Twelfth edition) – Part 2 presents the following content: Chapter 9 achieving operational excellence and customer intimacy: enterprise applications; chapter 10 e-commerce: digital markets, digital goods; chapter 11 managing knowledge; chapter 12 enhancing decision making; chapter 13 building information systems; chapter 14 managing projects; chapter 15 managing global systems.

308p haojiubujain02 03-07-2023 4 1   Download

Ebook Management Information Systems: Managing the digital firm (Thirteenth edition - Global edition): Part 2 presents the following content: Chapter 9: achieving operational excellence and customer intimacy: enterprise applications; chapter 10: e-commerce: digital markets, digital goods; chapter 11: managing knowledge; chapter 12: enhancing decision making; chapter 13: building information systems; chapter 14: managing projects; chapter 15: managing global systems (Web).

312p haojiubujain02 03-07-2023 9 5   Download

This world-wide best-selling book highlights the most recent trends and developments in global marketing—with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage includes a focus on marketing in the 21st Century that introduces the new ideas, tools and practices companies will need to successfully operate in the New Millenium.

216p haojiubujain02 03-07-2023 7 6   Download

Chapter 8 - Entering global markets. After reading the material in this chapter, you should be able to: Reasons for internationalizing, factors in the mode of entry decision, methods of entry to international markets: Direct or indirect exporting, licensing, franchising, contract manufacturing, turnkey operations, management contracts, international joint ventures, international business alliances, wholly owned subsidiaries.

33p runordie9 27-09-2022 11 6   Download

The main goals of this chapter are to: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...

27p runordie9 27-09-2022 15 7   Download

Load forecasting has always been a crucial part of an efficient power system planning an operation. Since the global electricity market has developed rapidly in recent years, accurate load forecasting is becoming increasingly difficult. ShortTerm Load Forecasting (STLF) has an enormous impact on unit commitment, strategic power reserve for national power systems and enhances the power supply’s reliability.

4p vistephenhawking 26-04-2022 17 2   Download

Chapter 9 - Economic development and the Americas. What you should learn from chapter 9: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations,...

15p lovebychance05 01-06-2021 10 3   Download