Global marketing program

In this study, we incorporate trade credit policy into a joint marketing and pricing problem in which demand rate depends on the length of the credit period provided by the retailer for her customers, marketing expenditure, and selling price.

16p tocectocec 24-05-2020 20 1   Download

This chapter presents the following content: Global marketing today, looking at the global marketing environment, deciding whether to go global, deciding which markets to enter, deciding how to enter the market, deciding on the global marketing program, deciding on the global marketing organization.

34p allbymyself_06 28-01-2016 64 6   Download

In this chapter you will learn: Know the content of and differences among strategies, marketing plans, and a marketing program; know how to use S.W.O.T. analysis and other planning approaches to zero in on a marketing strategy that fits the firm's objectives and resources and meets customers' needs; understand why the product classes and typical mixes are a good starting point for planning;...

8p allbymyself_06 26-01-2016 62 3   Download

The fruit industry in Vietnam has a great potential and plays an important role in agricultural production. In 2003, Vietnam exported US$43 million of high value fruit to high-income countries and imported US$14 million of fruit and vegetables. Vietnam is experiencing difficulties in competing with other Asian nations in export markets and its own domestic market, especially with China and Thailand. This suggests that Vietnam’s horticultural industries require substantial development to be globally competitive. Vietnamese consumers are demanding safer and higher quality fruit.

61p tam_xuan 02-03-2012 84 10   Download