Green consumption behavior

In the context of industrialization and modernization, environmental pollution is not a new phenomenon, but still remains the world’s greatest problem. At the same time, green consumption plays an increasingly important role in protecting environment. The study finds out the factors that affect the green consumption behavior of Vietnamese Generation Z by conducting a survey in March, 2021. After that, a research model is applied to test the Generation Z in Vietnam, thereby identifying the factors affecting green consumption in this generation.

14p toduongg 24-08-2024 2 0   Download

This study theoretically developed and tested factors that affect green food consumption intention and behavior of consumers in Hanoi, namely Attitude towards the environment, Attitude towards green food consumption, Subjective norm of green consumption, Perceived consumer effectiveness and belief.

12p tamynhan6 14-09-2020 33 3   Download