Green marketing tool

The aim of the current study is to examine the role of green marketing tools, religiosity, supply chain management environmental attitude on green purchase behavior in the millennial generation based on these variables, then the Instruments are determined. Data collection methods in this study were questionnaires. The results of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis tools using SEM (Structural Equation Model) analysis techniques with Stata 13.

8p longtimenosee06 27-03-2024 4 2   Download

Continued part 1, part 2 of ebook "Best practices in hospitality and tourism marketing and management: A quality of life perspective" has presents the following content: quality of life in tourism and its impact on tourists’ well-being; cases studies - from theory to practice on quality of life in tourism; seniors - quality of life and travel/tourism; the blue flag label as a tool to improve the quality of life in the sun-and-sand tourist destinations; agritourism and quality-of-life for farmers;...

127p dieptieuung 20-07-2023 5 3   Download

Environmental pollution is a serious problem that all countries are facing with, especially in a fast growing economy as Vietnam. For enterprises, development and marketing of products designed to reduce negative effects on the environment can meet the needs of consumers and society. This paper deals with the ecolabelling concept as a green marketing tool. The main purpose of this study is to find out the eco-labelling impact on consumers' purchase intentions for the next experimental research.

11p huyetthienthan 23-11-2021 16 4   Download

Adoption is a process of making a decision about an innovation of technology option offered to anyone. Even though we have brought about green revolution and moving for second green revolution, more than 60% of technology cannot reach the domain of farmer‟s innovation decision. So the present study takes care of adoption process of „Gobindabhog‟ famous traditional aromatic rice, to explore the process and complexity of its adoption and subsequent socialization. Aromatic rice like Gobindabhog has got social, ecological and economic importance.

7p nguaconbaynhay1 08-12-2019 17 0   Download

The analysis illustrates numerous frameworks for the development of a destination marketing strategy and a comprehensive marketing mix. The paper also illustrates the relationship between marketing and planning of destinations and their conflicting and symbiotic relationship. This paper is based on research and consultancy on destination marketing around the world, where several frameworks have been tested and implemented. It discusses a wide spectrum of destination marketing tools and provides plentiful references for researchers who would like to study in-depth each technique.

49p lenh_hoi_xung 21-02-2013 59 7   Download

Development and conservation professionals are increasingly incorporating conservation products into their portfolio of activities to contribute to biodiversity conservation and poverty alleviation for the communities that live in high biodiversity areas. Tremendous progress has been made in involving communities in good conservation practices, developing enterprises that are sustainable and generating income that also promotes biodiversity conservation.

23p doiroimavanchuadc 06-02-2013 65 3   Download

You only need to enter a few important pieces of data for the ROI results to be calculated and instantly populated in the Key Results window. The Direct Marketing ROI Planner is impressive in its results, yet is amazingly easy to navigate. The only data you need to add is in the Key Campaign Data section. You will then spin the Tuner Wheels to customize your opportunity scenarios prior to simply pressing the green Calculate button.

8p doiroimavanchuadc 06-02-2013 61 3   Download