Green purchase intention

The objective of the paper was to analyze factors influencing the green purchase intention of students through a case study at the Vietnam National University of Agriculture (VNUA), Hanoi, Vietnam. The primary data were collected from a survey of 121 undergraduate students in 2020. The study employed descriptive statistics, exploratory factor analysis (EFA), and multiple regression analysis.

14p vibecca 01-10-2024 2 2   Download

People are becoming more concerned about green consumption because of a grown consciousness for environmental protection. Green purchasing is essentially the act of buying environmentally friendly products. This study is conducted to find the antecedents affecting consumers’ purchase intention towards green products in Hue City, Vietnam. Data were collected from a convenience sample of 232 customers through face-to-face interviews.

14p toduongg 24-08-2024 1 0   Download

The paper proposes an analytical framework of four elements (i.e.: eco-label knowledge, belief, value perception and environmental concern) in analyzing the effect of eco-labels on consumer attitudes and green purchase intention for agricultural products

10p tamynhan6 14-09-2020 41 3   Download