Guide to mixing

This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an online survey was created as an instrument for capturing attitude of consumers related to trust in B2C e-commerce in a global scale. The objectives of this research are: To understand trust issues from the consumer point of view in the online environment; and to provide a comprehensive guide to e-vendors on how to improve consumer trust and enhance B2C e-commerce.

313p runthenight04 02-02-2023 10 3   Download

The present article exposes a model of Mixed Integer Linear Programming (MILP) as a support for strategic decision making, guided to the location of facilities in ethanol supply chains under a configuration of collection centers of raw material and production plants, directly impacting costs related to logistics and operations.

16p tocectocec 24-05-2020 17 1   Download

After studying this chapter you will be able to: Know the variables that shape the environment of marketing strategy planning, understand why company objectives are important in guiding marketing strategy planning, understand target marketing, be familiar with the four Ps in a marketing mix,...

13p allbymyself_06 26-01-2016 92 3   Download