Identification of innovative marketing strategies

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 5 0   Download

Ebook Innovation in Marketing: Part 2 includes the following content: Chapter 6 identification of innovative marketing strategies; chapter 7 implications for marketing strategists; chapter 8 business strategy, technology adoption, innovation and marketing capabilities; chapter 9 discussion and conclusion.

133p haojiubujain01 24-06-2023 7 5   Download

According to a recent view of culture as a dynamic process (Miller 1995; Shaw and Clarke 1998), cultural differences often cause differences in consumer behavior within and across national borders. Referring to the identification of consumer segments across countries, macro-level geographic, political, economic, and cultural data have been typically used (e.g., Helsen et al. 1993; Kale 1995). In fact, to identify market segments, national borders and the study of culture are appropriate as segmentation criteria when consumer behavior is "culture bound" (e.g.

23p nhacchovina 22-03-2013 49 4   Download