Impulse buying

The results of the analysis displayed that the model was acceptable which explained that variable such as environment, discount price, payment procedures and facility affect impulsive buying in traditional markets. Thus, it may be concluded that impulsive buying behavior in modern markets and traditional markets is similar. When discount prices contributed the greatest influence on the traditional markets, in modern markets, the impact was even more profound.

12p longtimenosee10 26-04-2024 2 1   Download

The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely Contextual Targeting. Nevertheless, far too little attention has lately been paid to impulse buying behavior in Vietnam. This study offers a comprehensive view on how impulsive behavior is produced, analyzes factors having considerable significance to the impulsiveness, and proposes tactics businesses may use to maximize their sales.

25p viindra 06-09-2023 6 4   Download

The study focuses on factors affecting the impulse buying behavior of students in the urban area of Hanoi for fashion products. To do this, the author uses a quantitative research method with a sample of 200 students from different universities in the inner city of Hanoi.

13p vipatriciawoertz 26-05-2022 14 1   Download

The study examined consumer traits (i.e., impulse buying tendency, shopping enjoyment tendency, consumer mood) and situational factors (i.e., individual situation, website quality, motivational activities by retailers, and product attributes) to their online impulse buying.

8p lazzaro 30-12-2021 15 0   Download

The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap.

15p inception36 30-11-2021 20 1   Download

This paper adapted the concept of retail brand/store personality from brick and mortar context to internet marketing by investigating the impact of e-retailer personality on website quality and impulse buying. Data were collected from 563 online shoppers in Vietnam by online survey and analyzed with Structural Equation Model (SEM).

17p princessmononoke 29-11-2021 15 4   Download

This study provides detailed information about impulse buying on social networking by exploring the relationship of these characteristics to the impulse buying behavior. Based on the SOR and CIFE models, we developed a theoretical model and demonstrated empirically that demonstrates online store stimuli, personalized advertising, and reliance on online word of mouth, impulse buying tendency, and on-line trust effect to impulse buying behavior. 198 questionnaires were collected from consumers using Facebook, mainly in Thai Nguyen.

15p huyetthienthan 23-11-2021 20 5   Download

The purpose of this paper is to provide an overview of impulse buying behavior and the factors at the pointof-sale affecting this behavior of consumers from the perspective of many different researchers. Based on the content of the research, the article will classify the various factors at the point-of-sale affecting impulse buying behavior and further develop the research framework suggesting the direction of further research on impulse buying behavior in the socio-economic context of Vietnam.

13p huyetthienthan 23-11-2021 18 4   Download

The overall objective of this thesis was to examine the impact of shopping value, trust and impulse buying on online shopping well-being based on the duality approach. In addition, the thesis also aimed to examine moderating effects of consumer personality traits in those associations.

24p closefriend09 16-11-2021 14 2   Download

This study contributes to the literature by applying a duality approach to confirm the significant role of shopping values in determining trust and impulse buying that, in turn, positively predict shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is more affect-based. This research also introduces an appropriate theoretical framework for studying impulse buying - the duality approach and validates the positive consequence of this shopping motive.

136p visteveballmer 06-11-2021 14 2   Download

In this study, we used a framework that measures four indices of online impulse buying behavior: (1) Merchandise attractiveness, (2) Ease of use, (3) Enjoyment and (4) Website communication style. The model was tested using survey data from 102 respondents. Our results showed that merchandise attractiveness and website communication style are major driving forces behind impulse buying behavior on Shopee, while ease of use and enjoyment showed no significant effects on it.

12p viwendy2711 05-10-2021 27 6   Download

Increasing disposable income of the consumers has transformed the buying pattern to a greater extent. Before shopping by people was very rare phenomenon but nowadays shopping is part and parcel of most of the households in which shoppers spend substantial amount on impulse buying.

5p guineverehuynh 17-06-2020 27 4   Download

This study gives a view of the factors that affect various behaviour related aspects that leads to impulse buying. It also discusses about the variation in impulse buying behaviour due to demographic differences.

10p guineverehuynh 20-06-2020 16 2   Download

This paper presents an empirical investigation to study the effect of website quality and government regulations on online impulse buying behavior among some undergraduate students at Brawijaya Malang University. The results have confirmed that both website quality and government regulations had some impacts on online impulse buying behavior.

8p tozontozon 25-04-2020 28 1   Download

Impulse buying’s antecedents and consequences in the context of Vietnam, an Asian transitional economy. In this study, we develop and test a full model examining several antecedents and consequences of impulse buying behavior for urban consumers in Vietnam, an Asian transitional economy. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam.

18p tranminhluanluan 28-05-2018 42 1   Download

New technologies and software can collect data about the viewing habits and specific interests of children without the knowledge or consent of either the children or their parents. For example, interactive Web sites ask children about their interests, habits and preferences through surveys or quizzes embedded in the games or activities featured on the sites. Marketers can use this information to tailor their marketing messages and to encourage impulse buying of products featured in programming or advertising. Web-based...

44p dangsuynghi 15-03-2013 82 6   Download

The Handbook of Canadian Consumer markets indicate that 40% of retail book purchases and 70% of retail magazine purchases are "impulse buys". This means that the purchaser did not specifically intend to buy a specific book or magazine when they entered the store. The purchase process is straightforward in that a customer buys the book or magazine off the shelves and takes it away. Customer buying criteria for books and magazines depends on a number of standard variables including price, visual appeal, relevance of subject matter and the customer's reading ability.

0p mebachano 01-02-2013 50 2   Download