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Impulse purchase behavior
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The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely Contextual Targeting. Nevertheless, far too little attention has lately been paid to impulse buying behavior in Vietnam. This study offers a comprehensive view on how impulsive behavior is produced, analyzes factors having considerable significance to the impulsiveness, and proposes tactics businesses may use to maximize their sales.
25p
viindra
06-09-2023
6
4
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The purpose of the study is to examine impulse purchase behavior of private label products in specified modern retail outlets in Chennai and tries to ascertain the major factors influencing it.
10p
orianahuynh
08-06-2020
15
0
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