Index of Consumer Sentiment

The paper finds no volatility clustering and volatility persistence except in case of small cap index. This paper finds presence of noise trade and investors over-reaction in small cap stocks. EGARCH result supports for the presence of leverage effect, and confirms negative impact of consumer sentiment on small cap stocks.

14p viankara2711 04-12-2019 16 1   Download

This study aims to investigate customer attitudes towards marketing activities in the smartphone market in Vietnam. In order to reach this aim, the index of consumer sentiment towards marketing, which is based on the marketing mix paradigm (4Ps), is adopted.

11p hieutinhcotu 19-06-2017 72 6   Download