Influence of relationship marketing

This research adds to the knowledge of the relationship between brand attitude and brand awareness of Vietnamese consumers in Music Video (MV) marketing. From this work, scholars and marketers can gain better insights into their marketing strategies to create a compelling music video marketing campaign in Vietnam.

17p vialicene 02-07-2024 0 0   Download

Part 2 of ebook "Managing in recovering markets" provides readers with contents including: Chapter 17 - Critical factors within organizations influencing effective use of crm solutions; Chapter 18 - Customer voices incorporated in a marketing class - a review; Chapter 19 - Demutualisation of stock exchanges in India - the corporate governance chapter; Chapter 20 - Determining the optimal price point - using van westendorp’s price sensitivity meter; Chapter 21 - Do middle-level managers have a role in strategy formulation and implementation, insights into an indian public and private sector ...

252p giangmacvien 22-06-2024 3 1   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 5 0   Download

Based on theoretical and practical issues of the AISAS model, the study measures the influence of Digital Marketing on consumer behavior at Pilgrimage Village Boutique Resort & Spa. The study surveyed 160 consumers who stayed at the resort and processed the data using the SEM model. The results have shown the influence of Digital Marketing on each stage of consumer behavior as the AISAS model: Attention, Interest, Search, Action, and Share.

16p viritesh 02-04-2024 10 2   Download

The present study investigated the relationship between human capital, structural capital, capital employed and market value with the mediating intervention of supply chain management in Indonesia This study uses purposive sampling method with 34 total sample companies and applies the VAIC method in carrying out its measurements.

7p longtimenosee04 06-03-2024 2 1   Download

Part 1 of ebook "International financial management (Abridged 10th edition)" provides readers with content including: the international financial environment; multinational financial management - an overview; international flow of funds; international financial markets; exchange rate determination; currency derivatives; exchange rate behavior; government influence on exchange rates; international arbitrage and interest rate parity; relationships among inflation, interest rates, and exchange rates;...

266p dieptieuung 19-07-2023 8 4   Download

This study aims to examine the relationship between interactive marketing and customer engagement behavior in education and training service in digital age. A survey of 480 students of National Economics Univeristy was conducted in March 2021 to collect the data.

16p visherylsandberg 18-05-2022 10 2   Download

This study examines the relationship between bank efficiency and earnings management (EM) using a large sample of banks from 22 frontier market countries from 2011 - 2018, We hypothesise that EM via loan loss provision (LLP) and loan loss reserves (LLR) adversely impacts bank efficiency. Employing stochastic frontier analysis as a technical efficiency measurement, and random effects and truncated regression to reveal their relationship, we find support for this prediction. Also, in three of the five geographic regions tested, efficiency scores are higher for larger banks.

19p alucardhellsing 04-05-2022 21 3   Download

Lecture Introduction to Business: Lesson 23. The main topics covered in this lesson include: difference between marketing and selling, classification of products, relationship marketing, transactional marketing, factors influencing the marketing system, external marketing environmental factors,...

9p alucardhellsing 30-04-2022 22 1   Download

Lecture Electronic Commerce (E-Commerce) - Chapter 8: Marketing and Advertising in E-Commerce provide students with knowledge about describe the factors that influence consumer behavior online; understand the decision-making process of consumer purchasing online; discuss the issues of e-loyalty and e-trust in electronic commerce (EC);...

42p bachnhuocdong 23-12-2021 15 3   Download

The results reveal positive influence of independent variables on dependent variable, the raising demand on travelling and mobile first trend of young consumer. To be more detailed, EWOM is the strongest factor while social network, here is Facebook, has weakest effect. Online advertising gives a moderate influence on young traveller consumption. As a result, company should spend more efforts on raising customer’s feedback, keeping good relationship and doing higher level of after sale services rather than simply promote their social network accounts.

7p huyetthienthan 23-11-2021 31 4   Download

The results have indicated that: (1) Communication crisis has negative relationship with consumer’s attitude, for example, consumers have strongly objected and boycotted Vietjet Air; (2) Crisis management has positively influenced consumer’s attitude; (3) Consumer’s attitude has a positive relationship with purchase intention; (4) communication crisis has many consequences namely “lose faith from consumer and community”, “decrease the firm’s competitiveness”, “lead to a boycott from the consumers”.

8p huyetthienthan 23-11-2021 14 4   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 25 4   Download

The objective of this paper is to examine, from the customer perspective, the impact of integrated marketing communications on hotel brand equity, considered as a multidimensional construct composed of brand image, perceived quality, and brand loyalty. In addition, the moderating role of advanced technology on these relationships is tested. While the findings show positive relationships between the studied constructs, the moderating role of technology is not corroborated.

13p haiyen18092000 19-07-2021 51 2   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 10 2   Download

The study seeks to the relationship between employment and access to electricity in Nigeria. Also, the study aims to investigate questions about the influence of technology on employment in the Nigerian labour market.

7p caygaocaolon11 18-04-2021 16 2   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 9 0   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 26 2   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 33 3   Download

This paper examines the effectiveness of relationship marketing strategies used by department stores. The primary objective of the study was to discover the extent to which customers use and are influenced by relationship marketing strategies.

12p murielnguyen 01-07-2020 26 2   Download