Influence of relationship marketing

The article studies the relationship between relationship marketing, emotions, relationship quality, customer loyalty, and opportunism through previous studies, from which to propose the research model. Specifically, the author considers the direct and positive influence of relationship marketing on emotion and relationship quality; direct and positive influence of emotions on relationship quality and loyalty;...

16p toduongg 24-08-2024 1 0   Download

The current research examines the relationship of the Entrepreneurial supply chain dimensions (proactive approach, innovation, risk management and customer focus) with the supply chain strategies (undifferentiated marketing strategy, concentrated marketing strategy and differentiated marketing strategy). The focus of this investigation is to explore the role of adoption of entrepreneurial supply chains in the identification and selection of the appropriate strategy for the target market in the context of general company foe batteries manufacturing.

11p longtimenosee09 08-04-2024 6 0   Download

Lecture Electronic commerce - Chapter 4: Consumer behavior, market research, and advertisement learning objectives: Describe the factors that influence consumer behavior online. Understand the decision-making process of consumer purchasing online. Describe how companies are building one-to-one relationships with customers. Explain how personalization is accomplished online. Discuss the issues of e-loyalty and e-trust in EC. Describe consumer market research in EC.

55p caphesuadathemtac 09-11-2021 28 4   Download

With the aforementioned subjects, the author conducts research on two aspects of the housing market in HCM city: analysis of housing supply and analysis of housing demand. On the supply side, the author analyzes the seller's bidding strategy. On the demand side, this thesis focuses on house buying behavior under the influence of current house’s characteristics.

28p kethamoi12 15-05-2021 10 2   Download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 11 0   Download

Object of study analyze the influence of CEM and CRM on business performance of retail businesses in Can Tho City. In which, the subjects surveyed are supermarket customers from Co.opmart, Vinmart, Big C, Lottemart, Mega market and supermarket managers include supermarket managements of Co.opmart , Big C, Lotte mart, and Mega market in Can Tho City.

29p angicungduoc11 17-04-2021 29 3   Download

Identifying whether there are any differences between two groups with real estate purchase intention to live in, who prefer townhouse, villas and those interested in apartment building under the relationship between EWOM perception and real estate purchase intention in Vietnam. Proposing recommendations to use EWOM in developing information channels through the Internet in order to promote real estate market in Vietnam.

0p angicungduoc11 17-04-2021 36 4   Download

In general, customer satisfaction is derived from the quality of product. Hundreds of studies examine the relationship between the performance of product attributes and customer satisfaction.

11p guineverehuynh 18-06-2020 21 2   Download

Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR.

26p bibianh 19-09-2019 37 3   Download

In Malaysia, the initial public offering (IPO) market has seen some changes in 2016 due to poor economic conditions. Project risk management practices in IPO projects by investment bank are to be explored in this paper. This will be done to identify their positive impact on an IPO project in Malaysia to understand the significance of the role of project risk management in determining IPO success. The goal of the IPO is to obtain approval for it to be launched in the stock exchange market.

109p nguyenyenyn117 17-06-2019 49 10   Download

The operational procedures of the Bank of Greece underwent major changes during the 1990s. These shifts in operational strategy made interest rates the main tool of monetary policy for the first time in Greece. This paper examines the effects of changes in the bank’s operational interest rates on market interest rates at eight maturities and for different operational regimes. A major feature of our study is the application of the event study methodology used in finance, which has not been employed in any previous study on this subject.

18p grintokyro 05-11-2015 70 2   Download

Constance (Connie) Porter is an Assistant Professor in the Marketing Department of Mendoza College of Business, University of Notre Dame. Porter researches trust and relationship management, with an emphasis on interactive, social-media marketing environments. Porter teaches courses in customer relationship management and marketing & technology, where students learn how to build and grow profitable relationships with customers, especially by leveraging the power of information and technology.

31p digiworldhanoi 02-12-2009 236 77   Download