
Doctoral thesis Business Administration: Influence of relationship marketing on customer loyalty - The case of commercial banks in Quang Ngai province
15
lượt xem 1
download
lượt xem 1
download

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.
Chủ đề:
Bình luận(0) Đăng nhập để gửi bình luận!

CÓ THỂ BẠN MUỐN DOWNLOAD