Individual customer loyalty

Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.

22p kequaidan11 17-04-2021 14 1   Download

The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.

0p dungmaithuy 18-09-2019 19 2   Download