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Individual customer loyalty
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Continued part 1, part 2 of ebook "The power of the 2x2 matrix: Using 2x2 thinking to solve business problems and make better decisions" provides readers with contents including: 2x2 frameworks inventory; strategic frameworks; organizational frameworks; individual frameworks; myers-briggs type indicator; learning styles inventory; product and supply chain architecture;...
235p
thamnhuocgiai
24-09-2023
7
5
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Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.
22p
kequaidan11
17-04-2021
9
0
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This paper focuses on identifying the effects of attitude, trust, switching cost on loyalty of individual customers in commercial banks in Ho Chi Minh City. Based on a sample of 282 customers, the paper employs Frequencies, Cronbach's Alpha test, Exploratory Factor Analysis (EFA), Affirmative Factor Analysis (CFA) and Structural Equation Model (SEM) for analysis.
10p
kelseynguyen
26-05-2020
28
2
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The thesis studies a number of factors affecting loyalty for bank brands of individual customers depositing savings at Vietnamese commercial banks.
0p
dungmaithuy
18-09-2019
16
1
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If you do not already have e-mail addresses for your existing audience, start gathering them immediately! Email is a versatile, low-cost medium whose format can range from simple text to HTML & rich media. Content can be generic or highly customized. E-mail should be used as a way to notify your audience of upcoming events but also as a form of communication that allows you to learn more about your individual audiences' needs and interests. Although e-mail can play a valuable role in customer acquisition, it is in retention and loyalty that e-mail truly excels.
10p
doiroimavanchuadc
06-02-2013
55
3
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