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Marketing on customer loyalty
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The practice of managing customer loyalty to the organization’s services based on the concept of Customer Relationship Management (CRM) is becoming increasingly relevant in the supply chain strategies. It is necessary to study potential consumers, identify their requirements and develop a competent marketing strategy for building mutually beneficial relations of the organization with customers.
8p
longtimenosee07
29-03-2024
7
2
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"Customer loyalty in supply chain management model: Promotion, products, and registration decision analysis" is the result of years of work by the authors on different projects concerning the overlapping areas of supply chains, logistics and marketing, drawing a connection between the literatures to provide a holistic picture of the customer loyalty framework. It is solely to improve the competitiveness of local human resources with foreign workers, especially from ASEAN.
13p
longtimenosee07
29-03-2024
4
2
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The main aim is to investigate the digital technologies supporting small and medium enterprises (SMEs) operating in creative industries in their supply chain management strategies. In the globalization era, digital marketing platforms play a significant role in increasing customer loyalty and indirectly effect on the economic growth of a community. In conjunction with its essential issue, the current study aims to investigate the role of digital marketing platforms (online media) and its structural relationship to the consumer satisfaction and loyalty in SMEs at Aceh province, Indonesia.
11p
longtimenosee06
27-03-2024
4
2
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This paper examines factors that impact customer’s brand loyalty in the smartphone market in Ho Chi Minh city. The model consists of social influence, self-expressive value, perceived quality, perceived price, and their impact on brand loyalty.
8p
vimichaelfaraday
28-12-2023
5
3
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Ebook Capture the mindshare and the market share will follow: The art and science of building brands
Ebook "Capture the mindshare and the market share will follow: The art and science of building brands" reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.
235p
lucchinguyen
28-12-2023
3
2
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This study is aim to explore how logistics service quality of e-commerce can be measured in Vietnam context, especially targeted group of young consumers who are going to be fundamental purchasing power in the upcoming era.
12p
vimulcahy
18-09-2023
9
7
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Continued part 1, part 2 of ebook "Customer relationship management: Concept, strategy, and tools" has presents the following content: operational CRM; software tools and dashboards; loyalty programs - design and effectiveness; campaign management; impact of CRM on marketing channels; CRM issues in the business-to-business context; customer privacy concerns and privacy protective responses; advances in CRM applications; applications of CRM in B2B and B2C scenarios;...
236p
dieptieuung
20-07-2023
7
3
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The main objective of this research study is to empirically test if a traditional brand equity model is applicable to online companies and to ascertain its nomological validity.
240p
runthenight04
02-02-2023
6
2
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How to get customers’ satisfaction, trust and loyalty is not an easy question for Korean style restaurant in Vietnam. Brand experience is a key factor that has influences on customers’ satisfaction, customers’ repurchase and customers’ commitments with an organization. The authors use mix method of research that combines quantitative and qualitative methods to test the case of Gogi, a Korean style restaurant.
6p
visherylsandber
04-07-2022
16
4
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This research reviewed the literature on green marketing and proposes a new conceptual framework of customer loyalty. It uses four constructsdperceived quality, perceived risk, customer trust, and customer loyaltydin the context of environmentally friendly electronics products in Thailand.
7p
guernsey
28-12-2021
11
0
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This study focuses on the components of customer loyalty for a retail business. Research data was collected from 320 respondents in Da Nang. The paper follows quantitative analysis method combined with qualitative analysis.
15p
vimichaeldell
04-12-2021
7
0
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The purpose of the study was to examine the impact of brand experience, brand image and brand trust on brand love, and the impact of brand love on brand loyalty and word of mouth. The primary data collection technique that is questionaire was used for the purpose of analyzing the data. It was distributed to 400 respondents from customer who using the product of motocycle brand. The data collected was analyzed through a Structural Equation Modeling – SEM.
11p
huyetthienthan
23-11-2021
17
5
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This study discusses about impacts of dimensions of servicescape on social interaction experiences in service environment. The impacts of servicescape and social interaction on service experience, satisfaction and loyalty are also characterized. Author’s major purposes are to raise propositions and postulate a better holistic framework about relation between servicescape and social interaction and their effects on customer’s service experiences, satisfaction and loyalty
14p
viuchinaga2711
21-10-2021
13
2
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The objective of this paper is to examine, from the customer perspective, the impact of integrated marketing communications on hotel brand equity, considered as a multidimensional construct composed of brand image, perceived quality, and brand loyalty. In addition, the moderating role of advanced technology on these relationships is tested. While the findings show positive relationships between the studied constructs, the moderating role of technology is not corroborated.
13p
haiyen18092000
19-07-2021
51
2
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Building and testing the relationship between elements of relational bonds and the individual customer loyalty through satisfaction; At the same time, testing the relationship between switching costs and individual customer loyalty. Provide administrative implications, suggestions for banking service providers in maintaining and enhancing individual customer loyalty.
22p
kequaidan11
17-04-2021
9
0
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This research’s insight is the impacts of innovation on the consumer perceived value, which has few focuses from previous studies. The outcome of the research has shown different aspects of the innovation to the consumer perceived value and customer satisfactions.
19p
larachdumlanat129
19-01-2021
14
2
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In this study we look for various factors that are necessary for an effective CRM. In this research, we concentrate on these issues that are fetching importance to higher level officials in an organization: is there a relationship between CRM with customer satisfaction and loyalty in Indian organizations?
7p
murielnguyen
01-07-2020
24
1
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Effectively managing customer service satisfaction is a topic of vast interest for marketing practitioners and academics alike because of their positive impact on customer behavior and firm performance.
9p
murielnguyen
01-07-2020
18
1
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The dissertation has discovered and contributed empirical evidence on the relationship of concepts in the research model in Vietnam market through a survey of 917 online shopping customers in five provinces and cities with the High e-commerce index as reported by the Vietnam E-Commerce Association, including four major cities (Hanoi, Hai Phong, Da Nang, and Ho Chi Minh City) and Binh Duong Province.
0p
cothumenhmong6
17-07-2020
22
1
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A challenge that is facing businesses every day is that of how to promote themselves on the still vastly growing electronic stage. A company‟s web presence connotes a great deal to its customers, including how professional and reliable the organisation is. Companies are usually quite successful at making their websites look the part and creating a successful corporate image for themselves through their website. There are a vast number of website designers out there who can create a fantastic and aesthetically pleasing website to promote a company‟s image.
11p
quenchua1
06-11-2019
22
1
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