intTypePromotion=1
zunia.vn Tuyển sinh 2024 dành cho Gen-Z zunia.vn zunia.vn
ADSENSE

Summary of the thesis Doctor of Business Administration: Value of beverage brand in Vietnam market: "Multi-dimensional approach"

Chia sẻ: Cothumenhmong6 Cothumenhmong6 | Ngày: | Loại File: PDF | Số trang:28

19
lượt xem
1
download
 
  Download Vui lòng tải xuống để xem tài liệu đầy đủ

The overall objective of the topic is to identify and measure the influence of elements of brand equity on overall brand equity in a multi-dimensional approach; assess the impact of manufacturer's sales support on brand equity and overall brand equity. On that basis, some policy suggestions are proposed to help improve the effectiveness of brand value of these products.

Chủ đề:
Lưu

Nội dung Text: Summary of the thesis Doctor of Business Administration: Value of beverage brand in Vietnam market: "Multi-dimensional approach"

ADSENSE

CÓ THỂ BẠN MUỐN DOWNLOAD

 

Đồng bộ tài khoản
2=>2